SEO / GEO Strategist and Digital Marketing

SpaceManager Closets•Houston, TX

About The Position

SpaceManager Closets is seeking a creative, analytical, results-driven digital marketing strategist to strengthen the company’s online presence, improve organic search rankings, increase visibility across AI-powered search platforms, and generate qualified leads. This hands-on role combines traditional SEO and emerging Generative Engine Optimization (GEO), with a focus on translating digital visibility into measurable business growth. The role covers SEO and AI search visibility, content development, local SEO for Houston-area markets, website management and conversion optimization, email and social content, and analytics and reporting. The successful candidate will develop strategy while also executing day-to-day work and collaborating with the marketing team, sales personnel, production teams, creative and video resources, external developers or technical vendors, and an external advertising agency. The position is based in Houston, Texas, and is full-time.

Requirements

At least 3 years of experience in SEO, digital content marketing, or a closely related role.
Demonstrated success improving organic search traffic, keyword rankings, and lead generation.
Strong understanding of on-page, technical, and local SEO best practices.
Familiarity with AI-powered search, Generative Engine Optimization (GEO), and emerging search trends.
Excellent writing, editing, research, and storytelling skills.
Experience creating SEO-optimized blog articles, service pages, and landing pages.
Proficiency with Google Analytics, Google Search Console, and SEO research tools such as SEMrush or Ahrefs.
Experience working with content management systems and publishing website content.
Ability to work independently, manage multiple projects, and consistently meet deadlines.
Strong analytical skills and understanding of how marketing activities contribute to business growth.

Nice To Haves

Experience marketing home improvement, remodeling, interior design, residential construction, or other local service businesses.
Experience with HubSpot Marketing Hub, including email marketing, automation, and reporting.
Experience implementing structured data and technical SEO improvements.
Familiarity with Google Business Profile optimization and multi-location or geographic SEO strategies.
Experience using AI-powered content research, writing, and optimization tools.
Familiarity with conversion rate optimization and lead generation funnels.
Basic graphic design or content creation skills using tools such as Canva.

Responsibilities

Develop and execute SEO strategies to improve organic visibility, website traffic, and qualified lead generation.
Research high-intent keywords related to custom closets and home organization solutions.
Optimize website pages, blog posts, landing pages, titles, meta descriptions, internal links, and other on-page SEO elements.
Identify and implement technical SEO improvements involving site structure, indexing, schema markup, and page performance.
Track SEO performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
Develop GEO strategies to improve visibility in AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
Structure and optimize content to improve its discovery, understanding, citation, or recommendation by AI search engines.
Create authoritative content addressing homeowners’ questions about custom closets, pricing, design, materials, and installation.
Monitor brand visibility across AI platforms and identify opportunities to improve recommendations, mentions, and citations.
Stay current with SEO, AI search, GEO, and changes in consumer search behavior.
Develop and manage a content calendar aligned with SEO objectives, customer interests, and business priorities.
Research, write, edit, and publish approximately two SEO-optimized blog articles per week.
Create content for service pages, location pages, landing pages, newsletters, and other marketing materials.
Develop content for different stages of the customer journey, from initial inspiration and research to consultation requests.
Collaborate with sales personnel and production teams to develop content showcasing projects, products, and customer experiences.
Develop and implement local SEO strategies targeting Houston and surrounding communities.
Optimize and maintain Google Business Profile listings, including business information, photos, updates, and relevant content.
Create and improve geographically targeted content for priority Houston-area markets.
Strengthen local search relevance through citations, authoritative backlinks, reviews, and locally relevant content.
Track organic rankings, local search visibility, traffic, and leads across priority geographic markets.
Maintain and update website content for accuracy, consistency, and SEO performance.
Create, optimize, and test landing pages intended to convert visitors into consultation requests.
Improve website user experience, internal navigation, calls to action, and conversion opportunities.
Collaborate with external developers or technical vendors on website improvements when needed.
Analyze visitor behavior and conversion performance to identify improvement opportunities.
Develop and coordinate biweekly email newsletters featuring completed projects, design inspiration, promotions, and educational content.
Create and manage email campaigns, contact segmentation, and basic marketing automation workflows.
Develop and repurpose content for Facebook, Instagram, Pinterest, and LinkedIn.
Collaborate with creative and video resources to adapt completed projects into content for multiple marketing channels.
Maintain consistent brand messaging across marketing materials.
Monitor and report on organic traffic, keyword rankings, local SEO performance, AI search visibility, and lead generation.
Develop monthly reports on marketing performance, trends, and opportunities.
Evaluate which content and marketing initiatives produce qualified leads and consultation requests.
Use data to refine SEO, GEO, content strategy, and website conversion performance.
Coordinate with the marketing team and external advertising agency to align organic content with paid advertising initiatives.