SEO / GEO Strategist and Digital Marketing

SpaceManager Closets • Houston, TX

2d • $70,000 - $85,000

About The Position

SpaceManager Closets is seeking a creative, analytical, and results-driven Digital Marketing & SEO/GEO Content Strategist to strengthen its online presence, improve organic search rankings, increase visibility across AI-powered search platforms, and generate qualified leads. This hands-on role combines traditional SEO and emerging Generative Engine Optimization (GEO), translating digital visibility into measurable business growth.

The strategist will develop and execute SEO and GEO strategies; create and manage search-optimized content; improve local visibility across Houston and surrounding communities; maintain and optimize website content and conversion paths; coordinate email and social content; and monitor performance through analytics and reporting. The role works with internal sales, production, marketing, creative, and video resources, as well as external developers, technical vendors, and an advertising agency when needed.

The successful candidate will help grow qualified organic leads and consultation requests, improve rankings for high-intent searches, strengthen local search visibility, increase brand visibility across AI-powered search platforms, maintain a consistent pipeline of useful content, and improve website conversion rates and measurable marketing ROI.

Requirements

• At least 3 years of experience in SEO, digital content marketing, or a closely related role.
• Demonstrated success improving organic search traffic, keyword rankings, and lead generation.
• Strong understanding of on-page, technical, and local SEO best practices.
• Familiarity with AI-powered search, Generative Engine Optimization (GEO), and emerging search trends.
• Excellent writing, editing, research, and storytelling skills.
• Experience creating SEO-optimized blog articles, service pages, and landing pages.
• Proficiency with Google Analytics, Google Search Console, and SEO research tools such as SEMrush or Ahrefs.
• Experience working with content management systems and publishing website content.
• Ability to work independently, manage multiple projects, and consistently meet deadlines.
• Strong analytical skills and understanding of how marketing activities contribute to business growth.

Nice To Haves

• Experience marketing home improvement, remodeling, interior design, residential construction, or other local service businesses.
• Experience with HubSpot Marketing Hub, including email marketing, automation, and reporting.
• Experience implementing structured data and technical SEO improvements.
• Familiarity with Google Business Profile optimization and multi-location or geographic SEO strategies.
• Experience using AI-powered content research, writing, and optimization tools.
• Familiarity with conversion rate optimization and lead generation funnels.
• Basic graphic design or content creation skills using tools such as Canva.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search visibility, website traffic, and qualified lead generation.
• Conduct keyword research for high-intent searches related to custom closets and home organization solutions.
• Optimize website pages, blog posts, landing pages, titles, meta descriptions, internal links, and other on-page SEO elements.
• Identify and implement technical SEO improvements involving site structure, indexing, schema markup, and page performance.
• Track SEO performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Develop strategies to improve visibility in AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Structure and optimize content so AI search engines can discover, understand, cite, or recommend it.
• Create authoritative content answering homeowners’ questions about custom closets, pricing, design, materials, and installation.
• Monitor brand visibility across AI platforms and identify opportunities to improve recommendations, mentions, and citations.
• Stay current with SEO, AI search, GEO, and changes in consumer search behavior.
• Develop and manage a content calendar aligned with SEO objectives, customer interests, and business priorities.
• Research, write, edit, and publish approximately two high-quality, SEO-optimized blog articles per week.
• Create content for service pages, location pages, landing pages, newsletters, and other marketing materials.
• Develop content for different stages of the customer journey, from initial inspiration and research to consultation requests.
• Collaborate with sales personnel and production teams to develop authentic content showcasing completed projects, products, and customer experiences.
• Develop and implement local SEO strategies targeting Houston and surrounding communities.
• Optimize and maintain Google Business Profile listings, including business information, photos, updates, and relevant content.
• Create and improve geographically targeted website content for priority Houston-area markets.
• Strengthen local search relevance through citations, authoritative backlinks, reviews, and locally relevant content.
• Identify opportunities to improve visibility in Google local search results and map listings.
• Track organic rankings, local search visibility, traffic, and leads across priority geographic markets.
• Maintain and update website content for accuracy, consistency, and SEO performance.
• Create, optimize, and test landing pages designed to generate consultation requests.
• Improve website user experience, internal navigation, calls to action, and conversion opportunities.
• Collaborate with external developers or technical vendors on website improvements when necessary.
• Analyze website visitor behavior and conversion performance to identify improvement opportunities.
• Develop and coordinate biweekly email newsletters featuring completed projects, design inspiration, promotions, and educational content.
• Create and manage email campaigns, contact segmentation, and basic marketing automation workflows.
• Develop and repurpose content for Facebook, Instagram, Pinterest, and LinkedIn.
• Collaborate with creative and video resources to adapt completed projects into content for multiple marketing channels.
• Ensure consistent brand messaging across marketing materials.
• Monitor and report on organic traffic, keyword rankings, local SEO performance, AI search visibility, and lead generation.
• Develop monthly reports highlighting marketing performance, trends, and opportunities.
• Evaluate which content and marketing initiatives generate qualified leads and consultation requests.
• Use data to refine SEO, GEO, content strategy, and website conversion performance.
• Collaborate with the marketing team and external advertising agency to align organic content with paid advertising initiatives.

Benefits

• Opportunity to join an established Houston company with a strong reputation in custom home organization.
• Opportunity to play a meaningful role in the company’s digital growth and market visibility.
• Work across SEO, AI search optimization, content strategy, and marketing technology.
• Opportunity to develop and implement new ideas and directly measure their business impact.
• Collaboration with a team committed to high-quality products and exceptional customer experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed