Principal Associate, SEO/GEO Marketing Strategist | Retail Bank

Capital One • Wilmington, DE

1d • Hybrid

About The Position

Capital One’s Consumer Bank Marketing team is seeking a Principal Associate to lead SEO and GEO strategy. The role develops organic visibility across traditional search engines and emerging generative AI interfaces, while partnering with agencies and internal teams to improve content, technical implementation, brand authority, and performance. It also manages marketing creative review and governance processes to support audit readiness for consumer-facing assets.

The position is designated as hybrid and follows Capital One’s hybrid policy for required on-site presence at the designated office. The role is eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives. Capital One states that it will not sponsor new employment authorization or provide immigration-related support for this position.

Requirements

• Bachelor’s degree or military experience.
• At least 4 years of digital marketing experience.
• At least 4 years of experience using G-Suite.
• At least 4 years of experience with Google Analytics and Google Marketing Platform products.

Nice To Haves

• Experience with agile marketing principles.
• 5 or more years of digital marketing experience.
• Experience with Google Search Console, Data Studio, STAT, or SEMRush.

Responsibilities

• Manage day-to-day digital marketing agency partnerships, including agendas, takeaways, action items, leadership communications, scheduling, and logistics.
• Develop and execute organic visibility strategies spanning traditional SEO and generative engine optimization (GEO).
• Partner with the agency on keyword, entity, and conversational query research to inform content roadmaps for traditional search and AI-generated results.
• Translate technical site audits into actionable briefs for Site Ops and Content teams, supporting crawlability, indexability, and implementation of schema markup and structured data.
• Lead initiatives to strengthen brand E-E-A-T and secure high-quality backlinks, unlinked brand mentions, and authoritative citations.
• Audit existing content libraries and optimize legacy pages for semantic relevance, answer-box capture, and inclusion in generative AI summaries.
• Interpret performance data from analytics, monitoring tools, and enterprise SEO platforms to recommend strategic changes.
• Partner with content marketing, PR, product, and UX/UI teams to integrate SEO/GEO best practices and architectural considerations into digital initiatives.
• Monitor search algorithm updates, AI search rollouts, and changing LLM behaviors; design controlled tests and adapt tactics based on findings.
• Manage marketing creative review workflows and governance processes to ensure consumer-facing marketing assets are audit-ready.
• Manage strategic workstreams end-to-end, balance near-term delivery with long-term strategy, and maintain effective processes as priorities change.
• Build trust and consensus across partner teams, communicate data-backed recommendations to diverse audiences, and contribute to an inclusive, solutions-oriented team environment.

Benefits

• Comprehensive health, financial, and other benefits supporting total well-being.
• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior