Growth Marketer, SEO/AEO and Experimentation

Cresta

4d•$100,000 - $165,000

About The Position

Cresta is hiring a Growth Marketer to own day-to-day execution of its Answer Engine Optimization (AEO) and SEO program, helping the company appear accurately and prominently in AI-generated answers and converting that visibility into pipeline. The role is part of the Growth Marketing team, reports to the Head of SEO, and works closely with the Content Marketing Manager and teams across web development, product marketing, demand generation, and revenue operations. Approximately 70–80% of the role focuses on organic search and AI visibility, with the remainder dedicated to growth experiments on acquisition channels and conversion. The role owns the systems behind Cresta’s organic growth engine, including AI content workflows, technical SEO, measurement, and testing. The Content Marketing Manager leads writing; this role ensures content is discoverable, cited, and effective at converting. The marketer will build visibility and authority in Cresta’s core industries, improve performance for buyer comparison and evaluation searches, and develop AEO into a measurable pipeline source. Success includes owning the content refresh pipeline and AirOps workflows, rebuilding pages for answer engines, and establishing recurring AI visibility reporting in the first 90 days. Within six months, the marketer is expected to run the AEO testing roadmap independently, launch at least two experiments outside organic search, and identify the pages and channels driving pipeline. Within 12 months, the program should be a repeatable, measurable growth channel and the marketer should be Cresta’s go-to person for its presence in AI answers.

Requirements

3 to 5 years of experience in SEO, growth marketing, or other organic growth roles, with hands-on ownership of a live website.
A track record of growing organic traffic and pipeline or signups, not just rankings.
Hands-on AEO or GEO experience, including understanding how AI assistants retrieve, summarize, and cite content, and at least one project or test to discuss; self-directed projects count.
Technical SEO fluency and ability to ship changes, including HTML basics, schema markup, and working inside a CMS.
Hands-on experience with Google Search Console, Ahrefs or Semrush, GA4, and an AI visibility tool such as Ahrefs Brand Radar or Profound.
Experience defining metrics, building dashboards, and using data to prioritize work, including reconciling conflicting sources and reaching an independent conclusion.
Clear, precise writing, including the ability to write actionable briefs and answer passages that an LLM can quote.
High quality standards and ownership from idea through implementation and measurement.

Nice To Haves

In-house SEO or growth experience at a B2B SaaS company with an enterprise sales motion or technically complex product.
Experience with AirOps or building content workflows with LLMs such as Claude or ChatGPT.
Experience with Webflow, HubSpot, or multi-touch attribution.
Experience with crawl and log analysis tools, programmatic pages, or scaled content operations.
SQL or Python skills for independently pulling and analyzing data.
Experience running conversion-rate or community-channel experiments, including Reddit.
Exposure to customer experience, customer support, or contact center operations.

Responsibilities

Grow Cresta’s visibility, citation share, and narrative accuracy across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews through content structure, schema, entity consistency, and third-party mentions.
Own and continually improve AirOps workflows for content briefs, refreshes, and optimization.
Run the content refresh pipeline by identifying decaying pages in Google Search Console and Ahrefs, diagnosing causes, and partnering with the Content Marketing Manager to brief and ship fixes.
Restructure high-impression pages for AI answers using answer-first sections, self-contained answer passages, FAQ and list schema, and clear relationships among products, use cases, and industries.
Lead technical SEO across crawlability, indexation, rendering, internal linking, redirects, canonicalization, and site architecture; ship fixes in Webflow and partner with web development on larger changes.
Build an off-site presence program across review platforms, analyst and industry directories, third-party roundups, partner pages, and communities used by answer engines as information sources.
Coordinate organic coverage for product launches and renames from day one, working with product marketing on URLs, redirects, schema, and answer content.
Turn questions from sales calls, support conversations, community threads, and search data into a prioritized answer backlog expressed in buyers’ language.
Design, launch, and evaluate experiments on emerging acquisition channels, such as community and Reddit, and on landing-page and website conversion from organic traffic.
Define a hypothesis and success metric before each experiment, then decide whether to scale or discontinue it.
Measure non-branded visibility, organic and AI-referred traffic, AI citations and share of voice, and influenced pipeline.
Build dashboards to identify ranking drops, indexing issues, crawl anomalies, and technical regressions before they cost traffic.
Connect search and answer-engine visibility to pipeline in HubSpot, keeping measured data distinct from modeled estimates.
Monitor changes in search and AI discovery and translate them into a clear point of view and prioritized roadmap.
Report results to marketing leadership.

Benefits

Comprehensive medical, dental, and vision coverage with plans for employees and families.
Flexible PTO.
Paid parental leave for all new parents welcoming a new child.
Retirement savings plan.
Remote work setup budget for a home office.
Monthly wellness and communication stipend.
In-office meal program and commuter benefits for onsite employees.
Equity as part of total compensation.

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