SEO/AEO Content Strategist

Faire • San Francisco, CA

1d • Hybrid

About The Position

Faire is seeking an analytical, creative, and resourceful SEO/AEO Content Strategist to grow the company’s visibility and authority across traditional search engines and emerging answer engines, including ChatGPT and Google AI Mode. The role researches and executes content opportunities across Faire-owned properties to improve organic search and AI visibility. It combines hands-on writing, editing, content optimization and refreshes with data-driven research and strategic planning across blogs, landing pages, transactional pages, YouTube, and other relevant surfaces.

The strategist uses SEO and AEO practices, performance insights, and AI-powered workflows to help independent retailers and small business owners discover Faire and find useful answers. They collaborate with Brand, Social, Product, Community, and Engineering to strengthen Faire’s authority and provide a consistent, differentiated source of information about wholesale and independent retail. The role is hybrid, with employees currently working in the office three days per week and flexibility to work remotely up to four weeks per year.

Requirements

• 4–6 years of experience in SEO, content marketing, editorial strategy, or a related field.
• Proven track record of growing organic traffic, AI visibility, and conversions.
• Strong foundation in SEO and content marketing, with working knowledge of AEO and how AI platforms discover, retrieve, and cite content.
• Excellent writing, editing, and storytelling skills, including the ability to explain complex topics clearly and usefully for small business audiences.
• Strong analytical skills and experience using performance data to identify opportunities, prioritize initiatives, and measure content’s impact on business outcomes.
• Proficiency with SEO and analytics tools such as Google Search Console, SEMrush, Conductor, and AI visibility platforms; ability to analyze performance independently and develop recommendations.
• High agency and resourcefulness, with the ability to work independently, navigate ambiguity, and collaborate effectively across teams.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced, evolving environment.

Nice To Haves

• Experience with content automation platforms such as AirOps, or building AI-powered workflows to improve content workflows, automate repetitive tasks, and scale execution.

Responsibilities

• Help shape and execute Faire’s content strategy across owned properties to grow organic visibility, qualified traffic, and authority across traditional search engines and AI answer engines.
• Conduct keyword, competitive, and search-intent research to identify high-impact topics, content gaps, and opportunities to improve organic visibility, AI citations, and qualified traffic.
• Write, optimize, and refresh content across Faire-owned properties, including the blog, landing pages, transactional pages, and YouTube.
• Apply SEO/AEO best practices to help independent retailers and small business owners discover Faire and find answers to their questions.
• Analyze content performance across organic traffic, keyword rankings, conversions, AI visibility, and citations, and use the findings to inform the broader SEO/AEO content strategy.
• Translate insights into actionable recommendations and communicate performance and progress to key stakeholders.
• Optimize content structure, internal linking, and on-page SEO to help search engines and AI platforms discover, understand, and cite Faire content.
• Build and optimize AI-powered workflows for research, drafting, content enrichment, optimization, and publishing while maintaining editorial standards and quality.
• Partner with Brand, Social, Product, Community, and Engineering to strengthen Faire’s authority and build a consistent, differentiated source of information about wholesale and independent retail.

Benefits

• Flexible paid time off and company-wide recharge days.
• Paid parental leave up to 16 weeks.
• Comprehensive health coverage, with options varying by location.
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance.
• Mental health support and coaching through Modern Health.
• Stipends to support professional development, wellness, and work-from-home needs.
• Employer-sponsored retirement plan, dependent on country of employment.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed