Growth Marketer

fal•San Francisco, CA

1d•$150,000 - $200,000

About The Position

fal is hiring a high-agency Growth Marketer to scale growth across campaigns, experiments, SEO/AEO, content, and distribution. This hands-on role works across channels to acquire users, increase product adoption, and identify creative ways to reach relevant audiences. The marketer will test new channels and tactics, improve landing-page conversion, pursue third-party placements, develop SEO content strategies, and analyze campaign performance to guide investment. The role calls for a versatile, analytical marketer who can identify opportunities, execute quickly, and measure results. The position works cross-functionally with engineering, design, product, and creative teams. Success means consistently identifying and executing measurable growth opportunities, launching campaigns and experiments, growing organic traffic, expanding distribution, improving conversion across the funnel, and turning successful experiments into repeatable growth engines.

Requirements

3–6 years of experience in growth marketing, digital marketing, performance marketing, or a similar role.
Hands-on experience executing measurable growth campaigns across multiple channels.
Strong analytical instincts and comfort with marketing analytics, attribution, conversion funnels, and experimentation.
Familiarity with SEO, AEO, content marketing, and organic acquisition strategies.
Strong writing skills and creative instincts for developing compelling content and campaign messaging.
Resourcefulness and an experimental approach to finding channels, tactics, and opportunities to drive growth.
High agency, strong organization, and comfort owning projects from idea through execution.
Comfort working cross-functionally with engineering, design, product, and creative teams.
Interest in AI, creative technology, and generative media.
Ability to learn quickly, execute independently, and use data to make sound decisions.

Responsibilities

Plan and launch campaigns across organic, paid, partnership, and third-party channels to drive user acquisition, activation, and product adoption.
Test channels, messaging, landing pages, and acquisition strategies by developing hypotheses, running experiments, analyzing results, and scaling effective approaches.
Identify search opportunities, create and optimize content, and improve visibility across traditional search engines and AI-powered discovery platforms.
Identify and secure placements in relevant publications, newsletters, directories, communities, and third-party platforms.
Write and produce marketing content, including landing pages, blog posts, campaign copy, newsletters, and other assets that drive traffic and conversions.
Track campaign performance, analyze acquisition funnels, use data to identify growth drivers, and make actionable recommendations.
Develop repeatable processes for campaign execution, experimentation, reporting, and content distribution.
Work cross-functionally with engineering, design, product, and creative teams.