Growth Marketer

MotherDuck•San Francisco, CA

3d•$130,000 - $180,000

About The Position

MotherDuck is hiring a growth marketer to own the systems behind its growth engine, including lifecycle marketing, marketing operations, data, and automation. The role combines lifecycle marketing with technical growth work, using audience insights, enrichment, segmentation, and automation to improve marketing programs. The person will build and maintain segments, lists, and audiences; design and test lifecycle programs; develop growth agents and automated workflows; and improve the tools and processes that support the marketing team. The role also owns Clay end to end, testing enrichments, scoring, and signals and building workflows that help a small team operate efficiently. It includes marketing operations for webinars and forms, such as registration flows, segmentation, follow-up, and sales handoff. The Growth Marketer is expected to take initiative, identify and ship improvements, analyze results honestly, and collaborate with the performance marketer to provide stronger audiences to advertising and email channels.

Requirements

Experience using Claude Code, agents, or similar tools to automate real growth work, with an interest in building more growth agents.
Passion for understanding user groups and segmenting audiences so communications reach the right people.
Systems-oriented approach to marketing, including an interest in improving inputs, workflows, and feedback loops.
Lifecycle marketing experience with measurable results, such as impact on activation, pipeline, or revenue.
Proactive approach to identifying tests, enrichments, and fixes.
Honesty in reporting results, including identifying unsuccessful tests.
Experience with HubSpot at the workflow and data level.
Ability to pull and analyze data, including SQL.

Nice To Haves

Background at a high-growth company, ideally one serving a technical or developer audience.
Clay experience, ideally including a workflow the candidate can explain.
Webinar or event operations experience tied to pipeline.
Familiarity with data practitioners or developers as an audience.

Responsibilities

Become an expert on MotherDuck's audiences and build the segments, lists, and audiences used across email, campaigns, webinars, and nurture programs.
Design lifecycle programs for signup, activation, re-engagement, and expansion, and continually test them using data.
Use product usage and conversion patterns to determine which audiences receive which messages, when, and through which channels.
Report on what worked and what did not, including the results of personal tests.
Own Clay end to end, including testing enrichments, scoring, and signals and retaining or discontinuing approaches based on results.
Build growth agents and automated workflows to help the team operate more efficiently.
Partner with the performance marketer to provide better audiences to Google, Meta, LinkedIn, and email.
Configure webinars and forms and manage event operations, including registration flows, segmentation, follow-up, and sales handoff.
Maintain clean tools, data, and routing so the team can rely on its information.
Proactively identify and implement improvements to slow, manual, or broken workflows.