Growth Marketer

Dovetail

10d • Remote

About The Position

Dovetail is hiring a senior individual contributor to build its acquisition and lifecycle growth engine. The Growth Marketer will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations. The role owns paid acquisition and email end to end, from strategy and budget allocation through audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. Initial channels include high-intent search, account-targeted paid social, retargeting, and email, with additional channels explored when evidence supports them. The role is hands-on: setting direction, operating platforms, and turning successful approaches into repeatable systems.

Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida. The US team works remotely with a flexible setup.

Dovetail is a Customer Intelligence Platform founded in 2017, with more than 100 team members across Sydney and San Francisco. The company brings customer feedback from sources such as sales calls, support tickets, and research into an AI-powered intelligence layer for organizations.

Requirements

• Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads.
• Experience building segmented B2B email journeys, including nurture, campaign follow-up, re-engagement, and behavioral triggers; understanding of deliverability, testing, automation, and email’s contribution to pipeline.
• A track record managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue, with the ability to explain spend decisions.
• Hands-on experience with modern AI tools such as Claude or ChatGPT, including examples of workflows, agents, or prompts improved over time.
• Ability to own paid and lifecycle systems end to end, including campaign taxonomy, conversion events, pixels, conversion APIs, audience sync, email automation, and source-of-truth reporting.
• Strong analytical judgment, including funnel analysis, distinguishing signal from noise, making clear decisions from performance data, and understanding attribution’s limitations.
• Ability to evaluate messaging, hooks, visuals, offers, and landing-page experiences and give clear direction on improvements.
• Hands-on approach to auditing accounts, building audiences, writing ads, inspecting tracking, reviewing landing pages, analyzing data, and launching tests.
• Strong cross-functional collaboration skills.
• Bias to action and willingness to launch disciplined tests, learn from real behavior, and improve systems.
• Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

Nice To Haves

• Experience with Meta, YouTube, Reddit, programmatic advertising, or emerging AI search surfaces.
• Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or a product analytics platform.

Responsibilities

• Own paid acquisition strategy, budgets, targets, forecasts, and testing roadmaps across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels.
• Build and optimize campaigns hands-on, including campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths; identify and fix account issues directly.
• Own email and lifecycle marketing, including nurture, behavioral triggers, campaign follow-up, re-engagement, database activation, segmentation, testing, deliverability, measurement, and supporting systems.
• Partner with Creative and Product Marketing to build a rapid learning loop across messaging, formats, audiences, and offers, and apply campaign insights to future work.
• Partner with Web to deliver landing pages, forms, and conversion experiments aligned with campaign intent; own the commercial hypothesis and performance readout from click through qualified opportunity.
• Build a high-velocity testing practice by setting hypotheses and decision rules, testing channels and campaign elements, scaling effective approaches, and stopping ineffective ones.
• Partner with Revenue Operations and Data to establish trustworthy tracking, attribution, dashboards, and feedback loops; measure qualified pipeline, customer acquisition cost, and revenue.
• Design and operate AI-powered workflows, prompts, agents, and tools for campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting.
• Partner with Engineering and Web to automate work that should not remain manual.
• Collaborate across Demand Generation, Product Marketing, Creative, Web, Revenue Operations, Data, Sales, and Engineering.

Benefits

• Competitive base salary plus equity options.
• Flexible remote setup for the US team.
• Flexible learning and development benefit, including a $3,000 L&D allowance, or up to $1,000 for wellness.
• Four weeks of accrued leave, floating public holidays, and gifted bonus Kit Kat days.
• Up to four weeks per year working from anywhere in the world.
• 20 weeks of parental leave for primary caregivers and 12 weeks for secondary caregivers, plus return-to-work support.
• An additional four weeks off after four years at the company.
• Comprehensive health, dental, and vision coverage, 401(k), and other US benefits.
• Company connection activities through Doveclubs, team gatherings, and company celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed