Founding Growth Marketer

Empromptu AI•San Francisco, CA

1d•Remote

About The Position

Empromptu AI is hiring its first marketing role to own the company’s go-to-market motion end to end. The Founding Growth Marketer will shape how Empromptu AI is presented to the world and how developers and enterprise customers discover, adopt, and advocate for its products. The role combines strategic planning with hands-on execution, from positioning and messaging to copy and channel operations. The marketer will develop the company narrative and content, establish product marketing and category positioning, manage the brand, website, and social channels, coordinate launches and announcements, and generate developer and enterprise demand. This is a zero-to-one role with no existing team or playbook, working closely with the CEO, product, and engineering. Over time, it may grow into Head of Marketing or VP of Marketing, with the opportunity to build and lead a marketing organization. Success milestones include building and capturing demand, establishing partnerships and creator relationships, managing customer support, and setting up marketing automation and go-to-market tooling in the first three months; owning a full product launch and generating consistent inbound demand within six months; and contributing to the company’s ARR goal while establishing a repeatable, revenue-linked go-to-market motion within twelve months. The position is fully remote, with a stated salary range of $120,000–$180,000.

Requirements

At least 5 years of professional experience.
Product marketing and go-to-market experience.
Experience bringing a new product to market.
Proven ability to generate and grow revenue.
Ability to execute independently with limited direction.
Comfort owning multiple functions in a zero-to-one environment.
Broad tactical capabilities across narrative, launches, demand generation, and growth experiments, including social, SEO, and email.
Exceptional writing skills, with the ability to write clearly, technically, and quickly.
Fluency in the AI industry and ability to discuss models and APIs credibly with engineers and researchers.
Analytical mindset and ability to create systems that demonstrate ROI while balancing creative work.
Ability to make decisions, test ideas quickly, and iterate in ambiguous environments.

Nice To Haves

Experience targeting CIOs and/or developers.
Experience running a marketing agency for clients or building a marketing function from zero at a startup.
Experience with tools such as Attio, Intercom, Customer.io, Zapier, or similar automation platforms.
Experience working with early-stage B2B SaaS companies.
Background in technical or developer-focused products.

Responsibilities

Own the company’s go-to-market motion end to end, from strategy through hands-on execution.
Shape company narrative and content, including the blog, thought pieces, and perspectives on AI; position founders and researchers as leading voices.
Define the product category and translate technical capabilities into messaging that resonates with developers.
Own the company brand, website, and social cadence across X and LinkedIn.
Coordinate product releases and announcements across press, podcasts, and events.
Build developer and enterprise interest and generate pipeline and inbound demand.
Build and manage partnerships and creator relationships.
Handle and manage customer support.
Set up and run marketing automations and go-to-market tooling.
Execute and own a full product launch.
Establish a repeatable go-to-market motion connecting content, launches, partnerships, and automation to revenue.
Help drive the company toward its ARR goal.