Founding Marketer

Tetrix•New York City, NY

About The Position

Tetrix is a fast-growing startup on a mission to empower institutional investors to confidently invest in alternative markets. Our AI-native product transforms messy, unstructured private market data into real-time insights, combining automated document retrieval, AI-powered data extraction, and on-demand portfolio analytics. We are growing quickly to becoming a category-defining product, and are working with some of the world's leading capital allocators. This is a unique opportunity to join a talented and driven team that wants to build next-generation infrastructure in financial markets, and is backed by stellar investors.

Requirements

Master storyteller – can distill complex data into compelling, crystal-clear value propositions and insights that resonate with the market.
One-person media engine – can write posts, shoot videos, engage on social media, and build a brand.
Speaks the language of financial markets – comfortable talking shop with institutional investors, GPs, LPs, and anyone building in private markets or alternatives.
Plays at all levels – excels at high-level market positioning and strategic messaging, and is willing to write copy and build sales decks.
Deeply customer-centric – innate ability to understand buyer personas, uncover customer pain points, and translate them into actionable marketing artifacts.
Creative and scrappy – finds a way into every relevant room, Slack channel, group chat, and conference afterparty.

Responsibilities

Own the go-to-market strategy – design and execute launch strategies for new features and products, ensuring alignment across sales, product, and customer success.
Craft the narrative – define our positioning, messaging, and core value proposition to differentiate Tetrix in the institutional investment landscape.
Enable the sales engine – create high-impact collateral, including pitch decks, case studies, product sheets, and whitepapers, to accelerate the sales cycle and win prospective clients.
Be the voice of the market – conduct competitive analysis and market research to understand industry trends, keeping our team ahead of the curve and influencing the product roadmap.
Drive adoption and engagement – develop user-facing content, product guides, and email campaigns to help existing clients fully leverage the Tetrix platform.
Collaborate across teams – work hand-in-hand with product managers and engineers to understand the technical roadmap and translate it into commercial value.