Founding Growth Marketer

Ploy • San Francisco, CA

1d • Onsite

About The Position

Ploy is a marketing platform that helps companies manage digital marketing channels—including SEO/AEO, paid acquisition, conversion rate optimization, and ABM—and build custom marketing workflows around their data, tools, and goals. The company is backed by First Round Capital and Y Combinator, among other investors and operators, and has teams in San Francisco and New York. Ploy’s working principles are to build momentum and build trust: keep things simple and ship quickly while taking seriously the responsibility of running customers’ websites and marketing.

The Founding Growth Marketer will use Ploy to grow Ploy, becoming a power user who builds creative marketing workflows, connects tools and data, and pushes the product’s capabilities. The marketer will bring a practitioner’s perspective to engineering, product, and design, helping shape features and improve customer workflows (Ploybooks). They will own digital marketing channels that build awareness and acquire customers, working closely with the founder and go-to-market team to run campaigns, improve acquisition, and grow self-serve signups and qualified sales pipeline.

The role is based in San Francisco, California, with an in-office requirement of at least three days per week.

Requirements

• At least 3 years of relevant experience in growth marketing, performance marketing, or demand generation; ideally at a startup.
• A track record of measurable growth, such as increasing qualified signups or marketing-sourced pipeline, improving conversion rates, or lowering customer acquisition costs.
• Deep experience in at least one digital acquisition channel, including hands-on ownership of campaigns, budgets, targeting, and optimization.
• Hands-on experience building marketing automations and AI workflows, connecting tools and data, orchestrating agents, and evaluating and improving results.
• Strong analytical skills, including setting up tracking, analyzing funnels, and designing experiments that produce useful answers.
• Strong judgment on messaging and creative, including writing effective ads, emails, and landing pages and giving designers specific, useful feedback.

Nice To Haves

• Startup experience.

Responsibilities

• Own acquisition across paid search, paid social, and SEO/AEO.
• Set channel goals, manage budgets, and grow qualified traffic, signups, and demo requests.
• Run conversion experiments across ad creative, audiences, offers, and landing pages.
• Develop hypotheses, launch tests in Ploy, and use results to improve campaign performance.
• Build targeted email campaigns to help new users get started, convert free users to paying customers, and re-engage inactive users.
• Track channel performance through activation, paid conversion, and sales pipeline.
• Use acquisition costs and customer quality to decide where to increase investment, make changes, or stop spending.
• Partner with engineering, product, and design on new capabilities; test them in live campaigns and provide specific feedback on what works and what needs refinement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed