Growth Marketer

Hike2•Pittsburgh, PA

1d•$110,000 - $140,000•Hybrid

About The Position

HIKE2 is seeking a Senior Growth Marketer to join their team and help build the next generation of their marketing and growth engine. This is a strategic and hands-on role for a candidate who can translate market opportunities, thought leadership, partnerships, and ideas into integrated campaigns that drive engagement, generate demand, and contribute to pipeline. The role involves working across Marketing, Sales, Partnerships, and industry/solution leaders to develop campaigns with the right message for the right audience at the right time. A key aspect of this role is embracing new ways of working, including the use of AI, agents, automation, and personalization to enhance the reach and effectiveness of a lean marketing team. This position requires a builder and executor who is comfortable with all aspects of campaign management, from strategy development to content creation, activation, and results analysis.

Requirements

Must live in Pittsburgh, PA, Denver, CO, or Columbus, OH.
7+ years of B2B marketing experience, ideally within consulting, professional services, enterprise technology, SaaS, or a similar environment.
Demonstrated experience building and executing growth and demand-generation campaigns.
Strong understanding of B2B buyer journeys, account-based marketing, content strategy, digital marketing, and pipeline generation.
Experience marketing complex services or solutions to executive and enterprise audiences.
Strong writing, messaging, and storytelling skills.
Experience working closely with Sales and translating marketing engagement into commercial opportunities.
Comfortable working with marketing automation, CRM, analytics, AI, and emerging marketing technologies.
Demonstrated curiosity and practical experience using generative AI and automation to improve marketing work.
Strong project management skills with the ability to move multiple initiatives forward at once.
Comfortable operating in a growing company where priorities move quickly and everyone is expected to jump in and execute.
Must reside in the U.S. and hold US Citizenship.
Cannot sponsor work authorizations or visas now or in the future.

Nice To Haves

You are both a strategist and a doer. You can see the big picture, but you are equally comfortable opening the tools and getting the work done.
You are curious about what is changing in marketing, AI, technology, and buyer behavior. You experiment, learn quickly, and bring new ideas forward.
Most importantly, you care about impact. You do not measure success by how much marketing gets produced. You care about whether the work reaches the right people, creates meaningful engagement, opens doors, and ultimately contributes to growth.

Responsibilities

Develop and execute integrated growth campaigns aligned to HIKE2’s strategic priorities, target industries, solutions, and accounts.
Translate business priorities into clear audience segments, messages, offers, content, and campaign plans.
Build campaigns across the full buyer journey, from awareness and thought leadership through demand generation and opportunity creation.
Identify new opportunities to reach and engage priority buyers in creative and differentiated ways.
Continuously test, learn, and improve based on performance.
Partner with HIKE2 thought leaders, industry SMEs, consultants, and executives to turn expertise into compelling market-facing content.
Build content strategies that extend beyond individual events and create sustained engagement with priority audiences.
Repurpose thought leadership across channels, formats, audiences, and stages of the buyer journey.
Ensure content has a clear purpose, audience, call to action, and connection to broader growth objectives.
Develop co-marketing programs with strategic technology and ecosystem partners.
Turn partnerships into campaigns, content, client conversations, and pipeline opportunities.
Work closely with our partnership leaders to identify joint audiences, solutions, stories, and market opportunities.
Help HIKE2 increase its visibility and relevance across our strategic partner ecosystems.
Develop more personalized approaches to reaching priority accounts, industries, and buyer personas.
Partner with Sales to support targeted account and opportunity-based campaigns.
Use data, insights, AI, and automation to deliver increasingly relevant experiences at scale.
Help connect marketing activity to real client conversations and opportunities.
Actively use AI and marketing agents as part of day-to-day work, not simply as experimentation.
Identify opportunities to automate research, content development, personalization, campaign execution, and optimization.
Help define how HIKE2 builds an agent-enabled marketing function.
Stay current on emerging marketing technologies and new ways of working, and quickly put the most valuable ideas into practice.
Maintain a strong connection between marketing activity and business outcomes.
Partner with Marketing Operations to use campaign, engagement, attribution, and pipeline data to understand what is working.
Take accountability for campaign performance and continuously optimize programs based on results.
Partner closely with Sales to improve the connection between marketing engagement, follow-up, opportunities, and pipeline.
Elevate HIKE2’s presence across social and digital channels.
Develop programs that amplify our people, thought leadership, client stories, partnerships, and points of view.
Help executives and SMEs build stronger individual voices that contribute to the HIKE2 brand.
Experiment with new channels and approaches as buyer behavior continues to evolve.