AI Growth Marketer

Cinder•New York, NY

20h•$140,000 - $170,000•Onsite

About The Position

Cinder is seeking an AI Growth Marketer to drive demand generation for their AI-powered trust and safety infrastructure. This role involves working closely with the existing marketing team to reach a market that doesn't buy traditional enterprise software. The marketer will be responsible for creating, shipping, and measuring their own work, fine-tuning strategy as the motion proves out, and bringing a unique perspective on how to reach this specific market. The position reports to the Head of Sales.

Requirements

Experience building demand generation for an AI product specifically.
4+ years in growth marketing or B2B demand generation, with experience building from zero (first marketing or demand gen hire).
A track record of owning a pipeline number (what was targeted, hit, and missed).
Experience building demand in a category where the downside of failure is existential (e.g., cybersecurity, identity and authentication, fintech risk, regtech).
Ability to write about serious risk accurately and understand buyer behavior in high-stakes situations.
Fluency in conversations about AI models, agents, evals, and system breakdowns.
Comfortable in a CRM and marketing automation stack, and able to build own reporting.
A builder's mentality: low ego, high ownership, comfortable defining own strategy and workflows.

Nice To Haves

Experience marketing an enterprise/B2B product into consumer-facing companies (social platforms, marketplaces, dating apps, gaming, fintech apps, or B2C-facing AI products).
Experience with ABM or intent-data tools.
Field marketing at conference scale.
Experience building a research report, index, or open benchmark that became a demand asset.
Comfortable flexing into other marketing specializations (ABM, product marketing, SEO).

Responsibilities

Build marketing-sourced pipeline by setting targets with the Head of Sales and determining channel mix and strategy.
Translate existing positioning on AI red teaming, agentic moderation, and content integrity into a compelling story for generative AI buyers.
Enhance the demand-generation performance of customer case studies and stories (written, video, sales deck).
Transform the content and thought leadership engine (blog, newsletter, ghostwriting) into an explosive growth channel with consistent cadence, sharper distribution, and original research.
Support the events strategy as a demand-generation engine, determining event participation and presence.
Identify and act on relevant news and industry moments to build timely campaigns.
Own campaign measurement and reporting, including attribution, lead scoring, and inbound reporting.
Partner with sales on lead scoring, handoff, and follow-up to ensure marketing-sourced leads convert.