Founding Growth Marketer

talentpluto•New York, NY

19h•Onsite

About The Position

Our partner is a seed-funded AI search startup helping enterprises understand and influence how they appear in AI-generated search results. They have roughly $1.5M in ARR against a $5-10M pipeline, raised approximately $5M from a well-regarded early-stage fund, and run a fifteen-person team out of a New York office. The category is new, the buyers are curious, and the marketing story is still unwritten. This is the first marketing hire at the company. Someone internally is already picking up the GTM engineering motions, but the team is looking for the person who has actually built the function before and can stand it up properly: channels from zero to one across LinkedIn, paid acquisition, social and user-generated content, conferences and in-person events, and whatever else proves out. The mandate is deliberately broad and the experimentation budget is real. You would work closely with the incoming Account Executive to build top of funnel together, and report into the founding team. As the first marketer, you define what the function becomes and how quickly it grows.

Requirements

Three to ten years of marketing experience, weighted toward demonstrable channel-building results rather than years served
Startup marketing background, with a clearly successful outcome you can point to
Track record developing and executing growth marketing strategy across multiple channels, not a single specialty
Data-driven approach to channel testing and measurement
Ability to work autonomously and set your own priorities
Comfortable working onsite in New York six days per week

Nice To Haves

Genuine interest in the AI space
Agency experience with a strong multi-client track record

Responsibilities

Build the marketing function from zero to one across multiple channels
Own paid acquisition, LinkedIn, social and user-generated content, and event marketing
Design and run experiments to find the channels that work, and kill the ones that do not
Partner with sales to build and qualify top of funnel
Establish the measurement and reporting that tells the team what is actually working
Operate autonomously with direct founder access