Founding Marketer

Tokenize•San Francisco, CA

2d•Onsite

About The Position

Help teams get more from every token. We’re building the control layer for how modern teams use AI. Come help us make that work more visible, efficient, and secure. Join an early-stage startup built on high ownership, fast iteration, and entrepreneurial kindness. You’ll work directly with our multi-time founders and small, powerful team to build Tokenize’s marketing foundation from scratch. As our first marketing hire, you’ll be the architect of Tokenize’s go-to-market strategy. You’ll create the brand narrative, messaging, customer acquisition strategies, and positioning for our innovative AI usage management platform in a rapidly growing global market. This is an in-office role based in San Francisco’s China Basin/South Beach neighborhood. We offer a competitive salary and generous early-stage equity.

Requirements

A track record as a founding marketer, early marketing hire, or lead product marketer at a fast-growing B2B SaaS, developer tools, or AI startup.
Experience across product marketing, content creation, brand positioning, and demand generation.
Fluency with modern marketing technology stacks and AI-forward tools that automate execution.
Exceptional communication and storytelling skills.
Experience working directly with startup founders or executive leadership in a fast-moving environment.
An entrepreneurial Swiss Army knife: You’re a self-starter who thrives in dynamic environments and brings broad-ranging skills to each challenge.
Creative and resourceful: You balance proven approaches with innovative experimentation to find what resonates and breaks through.
Customer and market focused: You understand the mindset and needs of ideal customers and build close alignment and trust with them.
An iterative and agile builder: You test messaging rapidly, bring clarity to ambiguity, and build structure where none existed before.
Adaptable and data driven: You’re willing to change direction, throw out what isn’t working, and hold strong opinions lightly.
AI first: You use LLMs and modern AI tools daily to optimize workflows, iterate on content, and scale marketing output.
Low ego and high agency: You operate with high trust, self-guidance, open communication, and urgency.

Responsibilities

Build crisp, ROI-driven narrative strategy and compelling messaging for audiences ranging from technical engineering leaders to value-focused finance executives.
Work directly with co-founders and sales leads to fuel the outbound pipeline with pitch decks, case studies, and campaign messaging.
Amplify our co-founders’ and team members’ reach on social and industry platforms, testing messaging organically to build awareness and scale.
Understand our ideal customer profile, maintain a clean contact database, and leverage ecosystem partnerships to expand our footprint.
Prioritize impactful channels including developer and CFO events, tactical webinars, partner co-marketing, and targeted founder outreach.
Establish early marketing budgets, measure organic traction, and help guide the company’s go-to-market trajectory.