Founding Marketer, Form Now

Formlabs•Billerica, MA

1d•$70,000 - $145,000

About The Position

Form Now, a startup within Formlabs backed by a team of about 20 people, provides access to high-quality 3D printing without requiring users to own a printer. Customers upload a model and select materials, while Formlabs handles production. The Founding Marketer will be the sole marketer for Form Now, owning the marketing function and scaling it from the ground up. This is an end-to-end growth role for a hands-on marketing generalist. The marketer will use analytics to identify promising customer segments and channels, run and measure campaigns, plan events, shape product positioning, and develop a coherent growth plan. The role involves frequent experimentation and rapid iteration across channels, customer-facing copy and email, and daily use of AI tools such as Claude. The marketer will work directly with leadership to connect the product's capabilities with messaging and sales to new customers.

Requirements

2–10 years of B2B marketing or growth experience; slope and grit matter more than years.
A track record of independently taking projects from concept through execution and measuring success.
Comfort with customer-facing work when required.
Strong analytical ability, including building a manageable tracking system, interpreting campaign data, and acting on it independently.
Experience independently running or setting up events.
A growth mindset and willingness to try unfamiliar channels and approaches quickly.
High energy and resourcefulness in a startup-within-a-startup environment with undefined problems and few guardrails.
Fluent daily use of AI tools, held to the same quality bar as one's own work.

Nice To Haves

B2B experience specifically.
Experience with data analytics and visualization tools such as GBQ/SQL and DataStudio/Looker.
Comfort with copywriting and customer marketing, even if not a primary strength.
Experience building tools, such as a prospect-list scraper, an automation connecting tools, or a landing page created without waiting for design.

Responsibilities

Use analytics to identify growth opportunities across customer segments, channels, and campaigns.
Own campaign effectiveness end to end by setting up, running, and measuring email and LinkedIn campaigns.
Independently plan and execute events to reach new B2B customers, including small businesses and medium and large accounts.
Translate Form Now's product roadmap and capabilities into positioning and messaging that resonates with buyers.
Combine campaign analysis, competitive tracking, and channel experiments into an end-to-end growth plan.
Build a habit of A/B testing and rapid iteration by launching, measuring, and adjusting campaigns.
Write and manage customer-facing copy and email, including acquisition sequences and lifecycle messaging.
Use AI tools, including Claude, in daily research, campaign development, and analysis.