Growth Marketing Lead, Form Now

Formlabs•Billerica, MA

1d•$115,000 - $175,000

About The Position

Form Now, a startup within Formlabs backed by a fast-moving team of about 20 people, provides access to high-quality 3D printing without requiring customers to own a printer. Customers upload a model and choose materials, and Formlabs handles production. The Growth Marketing Lead will be the sole marketer for this business, owning its marketing function and scaling it from the ground up. This is an end-to-end growth role for a hands-on marketing generalist. The role spans customer acquisition, campaign development and iteration, analytics, email, events, LinkedIn outreach, positioning, and customer-facing messaging. The marketer will work directly with leadership to connect the product's capabilities to how it is marketed and sold, and will use AI tools such as Claude as part of daily work.

Requirements

2–10 years of B2B marketing or growth experience; slope and grit are valued more than years alone.
A track record of independently taking projects from concept through execution and measuring their success.
Comfort with customer-facing work when needed.
Strong analytical skills, including the ability to build a manageable tracking system, interpret campaign data, and act on it independently.
Experience running or setting up events independently.
A growth mindset and willingness to try new approaches and channels.
High energy and comfort working in a scrappy startup-within-a-startup environment with undefined problems and few guardrails.
Fluent daily use of AI tools, while maintaining the same quality bar as for one's own work.

Nice To Haves

B2B experience specifically.
Experience with data analytics and visualization tools such as GBQ/SQL and DataStudio/Looker.
Comfort with copywriting and customer marketing, even if not a primary strength.
Experience building tools, such as a prospect-list scraper, an automation connecting tools, or a landing page.

Responsibilities

Use analytics to identify promising customer segments, channels, and campaigns.
Own campaign effectiveness end to end, including setting up, running, and measuring email and LinkedIn campaigns.
Independently plan and execute events to reach new B2B customers, from small businesses to medium and large accounts.
Connect the product roadmap to marketing by developing positioning and messaging that resonates with buyers.
Combine campaign analysis, competitive tracking, and channel experiments into an end-to-end growth plan.
Establish A/B testing and rapid iteration as regular practices by shipping, measuring, and adjusting campaigns.
Write and manage customer-facing copy and email, including acquisition sequences and lifecycle messaging.
Use AI tools, including Claude, for research, campaign builds, and analysis.