About The Position
Vital Cryotherapy is seeking a hands-on growth marketer to build and continually improve its customer acquisition system. The role covers the full customer journey, from paid advertising and landing pages through lead or purchase, follow-up, booking, and customer conversion. The successful candidate will develop and test marketing ideas, build the supporting systems, and use performance data to improve results. The position involves working directly with the owner and collaborating with the existing content team to guide the ads and footage they produce. The company is small, established, collaborative, and relaxed, and offers room to experiment and influence marketing strategy. There may be opportunities to take on additional paid work and responsibility over time.
Requirements
- Strong experience in areas such as Meta Ads or paid social, direct-response and performance marketing, landing pages and conversion optimization, CRM and marketing automation, SMS and email marketing, funnel building, or conversion tracking and analytics.
- Ability to work both strategically and hands-on, taking the customer journey from ad through landing page, lead or purchase, follow-up, booking, and customer conversion.
- Ability to develop and test solutions, learn from performance results, and improve marketing over time.
Nice To Haves
- Experience with HighLevel/GoHighLevel, HubSpot, Keap, ActiveCampaign, Vendasta, or similar CRM and marketing automation platforms.
- Experience marketing wellness, fitness, beauty, local services, DTC, membership, or subscription businesses.
Responsibilities
- Manage and optimize Meta advertising on Instagram and Facebook.
- Develop ad angles, hooks, offers, messaging, and creative concepts.
- Give the content team clear direction on ads and footage to produce.
- Build and improve landing pages.
- Build SMS and email follow-up campaigns.
- Set up CRM workflows, automations, and customer journeys.
- Set up and improve conversion tracking and reporting.
- Test ads, offers, landing pages, and follow-up sequences.
- Identify where customers drop off and make changes to improve conversion.
- Build, manage, and continually improve the customer acquisition system.
Benefits
- Free cryotherapy.
- Free red light therapy.
- Flexible schedule.
- Relaxed and friendly environment.
- Opportunity to experiment and influence marketing strategy.
- Direct work with the owner rather than through layers of management.
- Potential to take on additional paid work and responsibility over time.
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What This Job Offers
Job Type
Part-time
Education Level
No Education Listed
