Head of Growth Marketing- Paid Acquisition & High-Ticket Funnels

MM Coaching Limited

15d • Remote

About The Position

Marriage Reset is seeking a Head of Growth Marketing to take end-to-end ownership of paid client acquisition and lead a marketing turnaround at an eight-figure men's coaching company that helps men save their marriages through online coaching. The role owns paid media, conversion, conversion-rate optimization, and email; organic marketing is a separate function that this position coordinates with rather than runs. The position reports to the CEO, works closely with the founder, and is expected to run the function end to end within the first months. The successful candidate will inherit an established funnel, years of performance data, and an existing team, then identify and address what has weakened results, raise output standards, and build the team and systems needed to scale. The role has a potential path to CMO.

The position directs an external media-buying partner and owns paid-media strategy, budget allocation, growth forecasts, lead quality, creative and messaging direction, VSL improvement, compliance and account safety, conversion tracking and attribution, funnel testing, and email performance. It also leads the marketing team, department processes, creative production pipeline, and competitor and market intelligence. The company aims to operate lean and use AI extensively, including daily use of Claude and Claude Code.

Success measures include moving ROAS toward historical levels and returning revenue to growth within six months, while developing a marketing department that can maintain its standards without the founder's direct involvement. The stated 18-month aspiration is to reach a new scale, with a potential CMO title and profit-share tied to business growth. The position is fully remote, full-time, and requires core working hours in the European or Dubai time zone.

Requirements

• Have run or led marketing for offer(s) doing at least $1M per month within the last 18 months; this experience must be verifiable.
• Have deep high-ticket call-funnel experience, optimizing for booked calls and sales rather than leads.
• Have expert Meta media-buying expertise and fluency with Andromeda-era approaches, including creative-as-targeting, concept-level testing, and pixel conditioning; be able to teach these approaches to the team.
• Have a track record of creative and hook direction supported by examples of directed ads and their performance numbers.
• Have managed a marketing team of at least five, including roles such as copywriters, editors, media buyers, or social media managers, to a high standard.
• Have built or rebuilt marketing processes and improved creative-team output quality, not merely managed headcount.
• Have experience in a compliance-sensitive vertical where advertising-account restrictions or loss are a material risk.
• Be able to write VSL and direct-response copy when needed.
• Work remotely with core hours in the European or Dubai time zone.

Nice To Haves

• Expert-level Google Ads skills; strong working competence is preferred.
• Experience in relationship, men's transformation, or an adjacent emotional-transformation niche, with specific concepts to test for a marriage offer.
• Fluency with Hyros, GoHighLevel, and ClickFunnels, and split-testing tools that track performance from opt-in through sale, such as Convert.com.
• An entrepreneurial or intrapreneurial background.

Responsibilities

• Own paid media strategy, results, account structure, and testing methodology while directing the external media-buying partner.
• Set scaling and budget doctrine, improve lead quality, develop a CPM-reduction program, and assess expansion of Google Ads.
• Own and rebuild the growth forecast, including revenue, calls, cost per qualified call, spend, and creative volume; allocate budget across Meta, Google/YouTube, and Bing.
• Direct creative and messaging by translating sales-call insights and customer language into hooks, angles, and ads, then iterating based on which calls close.
• Own avatar architecture and require each ad concept to include a written hypothesis, target avatar, and rationale.
• Review ads and VSLs from a prospect's perspective; write VSL and direct-response copy when needed, otherwise brief and direct copywriters.
• Own VSL improvements, creative volume and diversity targets, and final quality control for shipped materials.
• Manage compliance and account safety after handover, including the compliance guide, final-review gate for ads and pages, multi-account testing ladder, platform-policy monitoring, and restriction playbooks.
• Own conversion-event architecture, platform event quality thresholds, event routing with the media buyer, pixel-conditioning strategy, and a canonical weekly funnel scoreboard.
• Lead funnel architecture and CRO across ads, opt-in, VSL, application, booking, and confirmation pages; run structured testing through to sale.
• Own email performance and the feedback loop between email and paid media; set direction and standards for sequences and broadcasts written by copywriters.
• Lead the existing marketing team, raise standards, make hiring decisions, establish weekly plans and structured meetings, conduct quarterly performance reviews, and recruit using the scorecard process and paid test tasks.
• Set departmental expectations, give direct feedback, address performance issues, and own day-to-day processes, production pipeline, creative throughput, and output quality.
• Analyze competitor ads and VSLs and identify specific ways to compete more effectively.
• Use Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks, and build operational systems.

Benefits

• Annual performance bonus of up to 10% of the fee, tied to targets within the role's control.
• Potential path to a CMO title and profit-share tied to business growth, subject to the stated 18-month aspiration.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed