Head of Growth (Paid Social)

Rho Nutrition • Miami, FL

4d

About The Position

Rho Nutrition is seeking a senior, hands-on Head of Growth to own paid social performance, primarily across Meta and TikTok. The role works closely with the founders, growth team, and VP of Creative & Growth, making strategic decisions about significant advertising budgets while staying engaged in day-to-day media buying. Media analysts provide support with campaign builds, quality assurance, and operational tasks.

The position is responsible for profitable customer acquisition and efficient scaling. It partners with the creative strategy team to test and improve advertising, uses attribution and performance data to guide decisions, oversees media buying operations, and coordinates campaign execution with product launches, promotions, subscription goals, and inventory availability. The role reports performance and recommendations clearly and proactively.

Requirements

• At least 5 years of hands-on paid media experience, preferably at a high-growth DTC brand or performance marketing agency.
• Proven personal management of more than $1 million in monthly Meta advertising spend, with examples of scaling campaigns while maintaining efficient acquisition costs.
• Expert knowledge of Meta Ads Manager, including campaign architecture, optimization, bidding, attribution, and creative testing.
• Experience running and optimizing TikTok paid campaigns.
• Strong understanding of e-commerce unit economics, including CAC, AOV, LTV, contribution margin, and customer payback periods.
• Experience with UGC, creator-led advertising, partnership ads, and direct-response creative.
• Proficiency with Northbeam, Triple Whale, or comparable attribution platforms, and understanding of incrementality testing.
• Experience directing media buying operations, delegating execution, and maintaining high campaign-accuracy standards.
• Strong analytical judgment and ability to translate performance data into clear decisions.
• Proactive, accountable working style, excellent attention to detail, and ability to respond quickly in a fast-paced environment.
• Reliable availability during Eastern Time business hours.

Nice To Haves

• Experience scaling supplement, health and wellness, or subscription-based consumer brands.
• Experience launching or scaling additional paid acquisition channels, including Snapchat or AppLovin.
• Experience managing and developing media buyers or analysts.
• Experience managing performance marketing across large product catalogs and frequent product launches.

Responsibilities

• Lead day-to-day paid media buying across Meta and TikTok, including budgets, campaign structures, bidding, pacing, and optimization.
• Identify opportunities to increase spend while maintaining efficient acquisition economics, and allocate budgets across campaigns, products, and audiences.
• Partner with the creative strategy team to identify effective concepts, interpret ad performance, and recommend creative improvements.
• Develop and execute measurable tests across creative, audiences, campaign structures, offers, and landing pages.
• Use Northbeam, Meta, Shopify, and other data sources to evaluate performance, assess incremental growth, and guide scaling decisions.
• Oversee media analysts handling campaign builds, ad launches, tracking, and quality assurance; ensure campaigns are accurate and launched on schedule.
• Coordinate media execution with product launches, promotions, subscription acquisition goals, and inventory availability.
• Provide clear, actionable reporting on acquisition costs, efficiency, creative learnings, and performance opportunities; flag issues and recommend solutions.

Benefits

• Competitive compensation commensurate with experience.
• Meaningful ownership of paid social at a rapidly scaling consumer brand.
• Work directly with founders and senior leadership, with support from an in-house creative team and dedicated media analysts.
• Opportunity to shape customer acquisition, scale successful ideas, and build a more effective growth engine.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed