Head of Growth (Paid Social)

Rho Nutrition • Miami, FL

5d • Remote

About The Position

Rho Nutrition is seeking a senior, hands-on Head of Growth to own paid social performance and scale its direct-to-consumer business profitably. The role focuses primarily on Meta and TikTok, combining strategic decisions about significant advertising budgets with close involvement in day-to-day media buying. The position works closely with the founders, growth team, VP of Creative & Growth, creative strategy team, and media analysts, who support campaign builds, quality assurance, and operational tasks.

The Head of Growth will manage paid social budgets, campaign structures, bidding, pacing, optimization, creative testing, measurement, and attribution. The role also oversees media buying operations and coordinates campaign execution with product launches, promotions, subscription acquisition goals, and inventory availability. Rho operates across Shopify DTC, Amazon, and national retail and serves hundreds of thousands of customers.

Requirements

• At least 5 years of hands-on paid media experience, preferably at a high-growth DTC brand or performance marketing agency.
• Proven experience personally managing more than $1 million in monthly Meta advertising spend and successfully scaling campaigns while maintaining efficient acquisition costs.
• Expert-level knowledge of Meta Ads Manager, including campaign architecture, optimization, bidding, attribution, and creative testing.
• Experience running and optimizing TikTok paid campaigns.
• Strong understanding of e-commerce unit economics, including CAC, AOV, LTV, contribution margin, and customer payback periods.
• Experience working with UGC, creator-led advertising, partnership ads, and direct-response creative.
• Proficiency with Northbeam, Triple Whale, or comparable attribution platforms, and an understanding of incrementality testing.
• Experience directing media buying operations, delegating execution, and maintaining high standards for campaign accuracy.
• Strong analytical judgment and ability to turn performance data into clear decisions.
• Proactive, highly accountable working style, excellent attention to detail, and ability to respond quickly in a fast-paced environment.
• Reliable availability during Eastern Time business hours.

Nice To Haves

• Experience scaling supplement, health and wellness, or subscription-based consumer brands.
• Experience launching or scaling additional paid acquisition channels, including Snapchat or AppLovin.
• Experience managing and developing media buyers or analysts.
• Experience navigating performance marketing across large product catalogs and frequent product launches.

Responsibilities

• Lead day-to-day paid media buying across Meta and TikTok, managing budgets, campaign structures, bidding, pacing, and optimization to drive profitable new customer acquisition.
• Identify opportunities to increase spend while maintaining strong acquisition economics, and allocate budgets across campaigns, products, and audiences.
• Partner with the creative strategy team to identify successful concepts, understand ad performance, and turn performance data into creative recommendations.
• Develop and execute tests across creative, audiences, campaign structures, offers, and landing pages using clear hypotheses and measurable outcomes.
• Evaluate performance and incremental growth using Northbeam, Meta, Shopify, and other data sources, and use findings to guide scaling decisions.
• Oversee media analysts responsible for campaign builds, ad launches, tracking, and quality assurance; ensure campaigns are accurately configured and launched on schedule.
• Coordinate media execution with product launches, promotions, subscription acquisition goals, and inventory availability.
• Report clearly on acquisition costs, efficiency, creative learnings, and opportunities to improve performance; proactively flag issues and recommend solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed