Head of Growth Marketing

Mel Robbins Media Group • Boston, MA

1d • Hybrid

About The Position

Mel Robbins Media Group is hiring a Head of Growth Marketing to grow the audience and performance of The Mel Robbins Podcast and the company’s other content, products, and channels. The role owns growth across podcast downloads, email and CRM, the website, SEO, paid media, and analytics. The position does not create content; it ensures the content produced by the podcast, social, brand marketing, and video teams reaches more people and drives results.

The Head of Growth Marketing will audit existing channels, platforms, tools, and agency relationships; recommend what to keep, improve, replace, or stop; and deliver a prioritized, budgeted 12-month growth roadmap with targets. The role will plan and execute growth for each new podcast episode, increase back-catalog listening, and grow, reengage, and retain a two-million-subscriber email list. It will also improve website user experience and conversion, develop SEO and AEO strategies, manage paid media strategy and budgets, and establish clear cross-channel measurement and reporting.

This is a hands-on leadership position managing a team of 3–4 marketers and 3–4 agency partners. The Head will set strategy, build systems, execute marketing work personally, coach the team, and hold agency partners accountable for results. The role works with the podcast team on episode growth planning and leads paid media for major launches within the broader campaign strategy led by the Head of Brand & Partnerships.

Success includes an approved growth roadmap, increasing new-episode and back-catalog downloads, a larger and more engaged email list, paid campaigns that meet targets with declining acquisition costs, and a team able to operate the ongoing growth process effectively. The company describes its culture as collaborative, creative, low-ego, mission-driven, and hybrid.

Requirements

• 6–8 or more years of experience in growth or digital marketing.
• Demonstrated success growing a podcast, newsletter, or media audience, supported by measurable results.
• Personally managed and executed paid search, paid social, email, SEO, and web marketing; the role requires hands-on execution, not only oversight.
• Understanding of podcast audience growth, including listener discovery, subscriptions, platform discovery, charts, cross-promotion, and back-catalog listening.
• Experience building CRM and lifecycle programs that improve engagement, retention, and revenue.
• Experience owning revenue or conversion targets and understanding the drivers of commercial results.
• Experience briefing, evaluating, challenging, and holding agencies accountable for their work.
• Experience managing a small team, developing talent, and supporting strong performance.
• Experience with HubSpot, WordPress, Google Ads, GA4, Meta Ads Manager, SEO tools, and Monday.com; candidates should be prepared to discuss their personal use of these tools.
• Willingness to perform hands-on work and understand the work being delegated.
• Comfort using data to guide decisions and improve performance.
• Willingness to be present with the team, especially during production weeks.

Nice To Haves

• Experience in media, publishing, podcasting, or a personality-led business.

Responsibilities

• Audit existing growth channels, platforms, tools, and agency partners, assessing costs, results, and gaps.
• Recommend which channels, tools, and partners to keep, fix, replace, or stop, and explain the rationale.
• Create a prioritized 12-month roadmap with budgets and targets for each growth channel.
• Own download growth for every new episode of The Mel Robbins Podcast and develop a release plan across email, web, search, and paid media.
• Coordinate with the podcast team on growth strategy before episodes are released and use guest appearances to reach new audiences.
• Drive back-catalog downloads through search, email, recommendations, and paid media; organize episodes around audience needs and guide listeners to subsequent episodes.
• Own email list acquisition, engagement, and retention for the company’s two million subscribers.
• Build segmentation, lifecycle flows, and automation in HubSpot, and create campaigns that convert podcast listeners, readers, and social followers into subscribers.
• Reengage inactive subscribers and optimize the twice-weekly podcast newsletter and monthly Things I Love newsletter to increase engagement, downloads, sales, and advertising opportunities.
• Build email funnels and campaigns to support products and major launches.
• Improve website user experience, speed, performance, conversion, and testing; give pages clear purposes and calls to action to listen, subscribe, or buy through retail partners.
• Develop SEO and AEO strategies to improve discovery of Mel, the company’s content, and products.
• Work with agencies on new pages and digital properties while owning their results.
• Own paid media strategy and budgets across Google search, display, and YouTube, as well as Meta; work with the agency to build, launch, test, and optimize campaigns.
• Lead paid media for major launches as part of the broader campaign strategy led by the Head of Brand & Partnerships, and use paid media to support downloads, book sales, and other marketing goals.
• Build a clear view of growth using podcast analytics, GA4, HubSpot, and paid media data; test consistently and discontinue ineffective activities.
• Maintain accurate, organized audience data and comply with privacy requirements.
• Provide leadership with a weekly report on performance and growth across owned channels.
• Lead, coach, and develop a team of 3–4 marketers; evaluate current agency partners, engage new partners where needed, set expectations, provide briefs, and hold partners accountable.
• Find ways to use existing episodes, speeches, books, and video content to grow the business without requiring more of Mel’s time.

Benefits

• Access to a 401(k) retirement savings plan.
• Comprehensive health, dental, and vision insurance.
• Hybrid culture with remote or in-person collaboration.
• Mission-driven work intended to inspire and help people worldwide.
• Growth-oriented environment with regular feedback, bold goals, and opportunities to learn by doing.
• Team activities, including virtual brainstorms, surprise challenges, and offsite meetups.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed