Head of Growth Marketing - Medspa

Phorest

8d

About The Position

Phorest is seeking a commercially minded, entrepreneurial Head of Growth Marketing to own its North American medspa marketing strategy. The role will build awareness, credibility, and demand for Phorest’s software in the medspa market, deliver high-quality leads, drive pipeline growth, and establish Phorest as a trusted industry partner.

The role owns marketing strategy from planning through execution. It spans SEO, paid advertising, website optimization, content, events, partnerships, and brand building. The successful candidate will work independently and make use of support from Phorest’s wider global marketing team, while taking initiative and adapting in a developing market without relying on a fully established playbook or large team.

The position works closely with the North American medspa Sales team and global and regional marketing specialists. It also involves representing Phorest at industry conferences, partner events, and customer engagements, with travel across North America to build relationships and support marketing activities.

Requirements

• Strong B2B marketing experience, ideally in SaaS or another technology-driven business.
• Experience owning and delivering a marketing strategy for a region, industry vertical, or growth market.
• A track record of building brand awareness, entering new markets, or growing a business’s presence in a competitive space.
• Broad, hands-on understanding of the marketing mix, including SEO, paid media, website optimization, content, PR, events, and partnerships.
• Commercial mindset and experience owning lead generation targets, managing budgets, and measuring marketing ROI.
• Ability to develop strategy and execute hands-on, with willingness to take on work needed to drive results.
• Proficiency using AI tools to improve marketing effectiveness, optimize campaigns, streamline processes, and build automated marketing workflows.
• Curiosity and an experimental approach to AI and emerging marketing technologies, including identifying opportunities to work more efficiently, scale activity, and improve results.
• Excellent collaboration and stakeholder management skills, particularly across Sales and specialized marketing teams.
• Proactive, resourceful self-starter who can make decisions, experiment, and adapt in a fast-moving environment.
• Willingness to travel across North America for industry events, partner and customer meetings, and marketing activities.

Nice To Haves

• Experience in medspa, medical aesthetics, beauty, wellness, or healthcare technology.
• Experience marketing to small and medium-sized business owners or multi-location operators.
• Agency background, particularly across multiple channels or helping brands establish themselves in new markets.
• Knowledge of the North American medspa landscape, industry publications, influencers, or trade associations.

Responsibilities

• Own and execute Phorest’s North American medspa marketing strategy, including an integrated plan for lead generation, pipeline growth, and long-term market presence.
• Own medspa marketing targets, budgets, and performance, using data to assess results and guide investment.
• Lead and execute marketing across SEO, paid media, website optimization, content, events, partnerships, and brand building.
• Build Phorest’s recognition and credibility as a software partner for medspa and aesthetics businesses.
• Develop messaging, campaigns, and content for medspa owners, operators, and decision-makers.
• Build relationships and opportunities through industry publications, trade media, podcasts, events, and other relevant channels.
• Develop customer stories and case studies that demonstrate Phorest’s impact on medspa businesses.
• Create demand through strategic partnerships, affiliates, industry events, webinars, and co-marketing opportunities.
• Experiment with new marketing approaches and channels, and use AI, automation, and emerging marketing technologies to improve performance and scale activity efficiently.
• Collaborate with the North American medspa Sales team to align marketing initiatives with pipeline and revenue goals.
• Partner with global and regional marketing specialists across content, paid media, digital, events, and creative; use existing resources while independently delivering initiatives where needed.
• Use industry insights, competitor activity, and market trends to inform marketing strategy.
• Represent Phorest at industry conferences, partner events, and customer engagements, and travel across North America to meet partners and customers, visit clients, and support industry events.

Benefits

• Fully employer-paid medical, dental, life, AD&D, and short-term disability coverage, plus an EAP and wellness perks.
• Optional 401(k) and upgraded insurance options.
• In-house Learning and Development/business coach and online learning resources, including LinkedIn Learning.
• Regular social events.
• Employee Resource Groups and opportunities to join or champion a club, society, or group.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed