Head of Growth Marketing - Medspa

Phorest • Montreal, QC

9d

About The Position

Phorest is seeking a commercially minded, entrepreneurial Head of Growth Marketing to own its North American medspa marketing strategy. The role focuses on building awareness, credibility, and demand for Phorest in the medspa market, generating high-quality leads, growing pipeline, and establishing Phorest as a trusted software partner for medspa and aesthetics businesses.

The role owns marketing strategy from end to end and combines strategic planning with hands-on execution across SEO, paid media, website optimization, content, events, partnerships, and brand building. The successful candidate will work independently while drawing on the wider global marketing team's expertise and resources, and will collaborate closely with North American Sales and regional and global marketing specialists. Travel across North America to industry events, partner and customer meetings, and other marketing activities is an important part of the role.

Requirements

• Strong B2B marketing experience, ideally in SaaS or another technology-driven business.
• Experience owning and delivering a marketing strategy for a region, industry vertical, or growth market.
• A track record of building brand awareness, entering new markets, or growing a business's presence in a competitive space.
• Broad, hands-on understanding of the marketing mix, including SEO, paid media, website optimization, content, PR, events, and partnerships.
• Commercial mindset and experience owning lead-generation targets, managing budgets, and measuring marketing ROI.
• Ability to move between strategy development and hands-on execution, with willingness to take on work needed to drive results.
• Proficiency using AI tools to improve marketing effectiveness, optimize campaigns, streamline processes, and build automated marketing workflows.
• Curiosity and an experimental approach to AI and emerging marketing technologies, including identifying ways to work more efficiently, scale activity, and improve results.
• Excellent collaboration and stakeholder-management skills, particularly across Sales and specialized marketing teams.
• Proactive, resourceful, self-starter mentality and confidence making decisions, experimenting, and adapting in a fast-moving environment.
• Willingness to travel across North America for industry events, partner and customer meetings, and marketing activities.

Nice To Haves

• Experience in medspa, medical aesthetics, beauty, wellness, or healthcare technology.
• Experience marketing to small and medium-sized business owners or multi-location operators.
• Agency experience, particularly across multiple channels or helping brands establish themselves in new markets.
• Knowledge of the North American medspa landscape, including industry publications, influencers, or trade associations.

Responsibilities

• Own the North American medspa marketing strategy and develop and execute an integrated plan to drive lead generation, pipeline growth, and long-term market presence.
• Manage medspa marketing targets, budgets, and performance, using data to guide investment and assess results.
• Lead and execute marketing across SEO, paid media, website optimization, content, events, partnerships, and brand building.
• Coordinate campaigns into a results-driven strategy that balances immediate lead generation with long-term growth.
• Build Phorest's brand and credibility as a trusted software partner for medspa and aesthetics businesses.
• Develop messaging, campaigns, and content for medspa owners, operators, and decision-makers.
• Build relationships and opportunities through industry publications, trade media, podcasts, events, and other relevant channels.
• Create customer stories and case studies that demonstrate Phorest's impact on medspa businesses.
• Develop demand-generation initiatives through partnerships, affiliates, industry events, webinars, and co-marketing.
• Experiment with marketing channels and approaches as medspa buyers' research and purchasing habits evolve.
• Use AI, automation, and emerging marketing technologies to improve campaign performance, streamline workflows, and scale marketing activity.
• Work with the North American medspa Sales team to align marketing with pipeline and revenue goals.
• Partner with global and regional specialists in content, paid media, digital, events, and creative to deliver campaigns.
• Use existing expertise and resources while independently delivering initiatives where needed.
• Apply industry insights, competitor activity, and market trends to inform marketing strategy.
• Represent Phorest at industry conferences, partner events, and customer engagements, building relationships and strengthening its presence in the medspa community.
• Travel across North America to attend conferences and trade shows, meet partners and prospective customers, visit existing clients, and support industry events.

Benefits

• Fully employer-paid medical, dental, life, AD&D, and short-term disability benefits, plus an Employee Assistance Program and wellness perks.
• Optional 401(k) and upgraded insurance options.
• Career development support, including an in-house Learning and Development/Business coach and online resources such as LinkedIn Learning.
• Regular social events.
• Employee Resource Groups, with opportunities to join or champion a club, society, or group.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed