Growth Marketing Manager, AI & Paid Programs

Demandbase

About The Position

Demandbase is hiring a Growth Marketing Manager to run top-of-funnel programs, including paid search, paid social, and its Qualified AI SDR, while building agents and workflows that make the demand generation team faster. The role combines hands-on program operation with automation and process building. The goal is to generate more pipeline per dollar and reduce manual work. The manager will guide paid media strategy, budget pacing, testing, and agency performance; manage and improve AI SDR campaigns and playbooks; build and document AI agents and automated workflows; and measure performance from advertising platforms through marketing automation and CRM to pipeline. The position partners with the SDR team and RevOps to improve handoffs, lead quality, conversion, tracking, and attribution, and contributes clear insights in performance reviews.

Requirements

At least 4 years of experience in B2B demand generation or growth marketing.
Hands-on experience managing paid search, paid social, and ABM/account-based targeting campaigns.
A track record of managing agencies and budgets against pipeline targets.
Built and shipped at least one AI agent or automated workflow that is in real use; candidates should be prepared to demonstrate it.
Comfort with LLM tools, prompt design, and no-code or low-code automation.
Strong analytical mindset, including the ability to interpret data, identify problems, and address them.
Focus on pipeline outcomes rather than leads.

Nice To Haves

Experience with Demandbase, Qualified, or Clay.
Experience with contact-level targeting across buying groups and personas.
Experience using intent data to guide targeting and budgeting decisions.
Light scripting skills in Python or JavaScript, or API experience.
Experience at a fast-moving SaaS company.

Responsibilities

Drive paid search and paid social strategy, budget pacing, and performance across LinkedIn, Google, and Meta.
Manage the paid media agency day to day and hold it accountable to pipeline and customer acquisition cost outcomes.
Run creative, audience, and bid experiments; scale effective approaches and discontinue ineffective ones.
Manage Demandbase's Qualified AI SDR by building and launching campaigns and improving playbooks, messaging, and routing based on performance data.
Work with the SDR team to create a feedback loop on handoffs, lead quality, and meeting-to-pipeline conversion.
Track AI SDR performance and share regular assessments of results and potential next steps.
Build AI agents and automated workflows for demand generation, such as campaign QA, ad copy and creative variants, spend anomaly alerts, account enrichment and routing, and weekly performance readouts.
Use tools such as Claude, Clay, n8n/Zapier, and Demandbase to reduce manual work and speed up launches.
Document AI agents and workflows so the team can use and extend them.
Track performance from ad platforms through the marketing automation platform and CRM to pipeline.
Partner with RevOps to address tracking and attribution gaps.
Provide a clear point of view in weekly and monthly performance reviews.