Marketing Programs Manager

Join the AVANT Team•Chicago, IL

5d•Hybrid

About The Position

The Marketing Programs Manager develops and executes national and regional marketing campaigns and communications focused on events, educational programs, and partner engagement. The role works with National and Field Event Managers, Channel Managers, Channel Directors, and the broader Marketing team to translate national initiatives into relevant regional outreach and create targeted programs for enterprise and local opportunities. It owns marketing strategy, messaging, promotion, and performance measurement across events, training, and other programs, while Event Management retains responsibility for event logistics and coordination. This position partners closely with Event Management to align promotional strategy, regional outreach, attendee communications, and the overall experience. It is a marketing role, not an event logistics or coordination role. The position is based in Chicago, Illinois, or Dallas, Texas. Employees in the Greater Chicagoland or Dallas/Frisco areas are currently expected to work from the office one day per week; this expectation is subject to change.

Requirements

5–8 years of relevant marketing experience, with demonstrated success in event marketing, field marketing, partner marketing, demand generation, and/or educational program marketing.
Experience developing multichannel campaigns that drive measurable registration, attendance, engagement, or conversion.
Strong writing and messaging skills, including the ability to translate complex technology or educational topics into clear, compelling audience benefits.
Excellent project management and cross-functional collaboration skills, with the ability to manage overlapping campaigns and influence stakeholders without direct authority.
Experience using customer relationship management, marketing automation, webinar or event platforms, and reporting tools to execute campaigns and evaluate performance.

Nice To Haves

Experience in B2B technology, channel ecosystems, or partner-focused organizations.
Familiarity with Salesforce and Salesforce Marketing Cloud.
A bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Responsibilities

Develop marketing and communication plans for events, educational opportunities, and other programs, including target audiences, positioning, promotional timelines, channel strategies, and success measures.
Align campaigns with broader marketing priorities, sales objectives, and partner engagement goals; build a coordinated promotional calendar.
Identify opportunities to reach audiences, increase participation among existing Trusted Advisors, and strengthen year-round engagement.
Own the marketing campaign lifecycle from initial awareness and registration through program execution and post-program follow-up.
Develop campaign briefs, messaging, email sequences, landing-page content, social promotion, and supporting materials with the Marketing team.
Segment outreach based on regions, audience needs, relationships, program agendas, and engagement history; create clear program value propositions.
Test and optimize messaging, timing, and calls to action to improve campaign results.
Promote AVANT training and education programs as ongoing sources of value; work with program owners and subject-matter experts to communicate learning outcomes and audience-specific benefits.
Develop campaigns to encourage enrollment, attendance, use of on-demand resources, and repeat participation; use audience feedback and engagement data to recommend topics, formats, and promotional approaches.
Support marketing and packaging educational content without acting as the primary curriculum developer or trainer.
Equip Channel Managers and Channel Directors with audience-specific invitations, outreach templates, talking points, and follow-up materials.
Work with regional VPs to establish and implement additional touchpoints based on regional activities and opportunities.
Support vendor co-marketing opportunities, speaker promotion, and agreed-upon sponsor marketing deliverables, ensuring partner contributions reinforce AVANT messaging and audience value.
Work with Sales to develop timely follow-up approaches that support continued conversations and relationship development.
Serve as the primary marketing partner to National and Regional Event Management, aligning on event details, audience goals, registration milestones, communication deadlines, and promotional changes.
Coordinate marketing requirements and handoffs through shared timelines and clearly assigned responsibilities; partner on registration and attendee communications.
Own event marketing plans, promotional campaigns, messaging, and engagement strategy; Event Management owns logistics, venue and supplier coordination, operational schedules, and on-site execution.
Establish campaign goals and report performance across registration conversion, audience quality, attendance, training participation, repeat engagement, and post-event actions.
Determine and implement marketing and communications best practices based on results; maintain campaign tracking and connect participation to sales activity and influenced pipeline where measurable.
Distinguish direct marketing results from business outcomes shared with Sales and program owners.
Manage assigned marketing campaign budgets, if applicable, evaluate promotional effectiveness, and lead post-campaign reviews to improve future programs.