Growth Marketing Manager

Acrisure•Oklahoma City, OK

2d•Onsite

About The Position

Auris, formerly Heartland Payroll and acquired by Acrisure in 2025, provides payroll and HR technology and services to small and medium-sized businesses. The Growth Marketing Manager will turn marketing investment into qualified pipeline for inside and field sales teams and help increase revenue from Auris’s existing base of more than 50,000 businesses. The target audience includes businesses with 5 to 250 employees, particularly companies in trades such as HVAC and manufacturing. This hands-on, data-driven role owns the full marketing funnel, including acquisition, lead quality, conversion, and cross-sell to current customers. The manager will plan and optimize multichannel campaigns, establish and run experiments, manage campaign budgets, improve lead handoffs, and report on performance from first touch through closed revenue. The position partners with sales, Operations, Digital Operations, RevOps, Content, Creative, and Product Marketing, and contributes recommendations and forecasts to marketing and sales leadership. Candidates should be comfortable with an on-site presence to support collaboration and cross-functional partnership.

Requirements

Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent experience.
At least 7 years of experience in growth marketing, demand generation, or performance marketing; ideally in B2B SaaS, fintech, or payroll/HR technology selling to SMBs.
Hands-on experience building and optimizing paid campaigns in Google Ads, Meta, and LinkedIn, with demonstrated improvements in CAC, cost per lead, or pipeline.
Strong analytical skills, including comfort with spreadsheets, attribution models, and dashboards and the ability to explain results.
Working knowledge of HubSpot and Salesforce, including lead scoring, lifecycle stages, and campaign tracking.
Experience running A/B and multivariate tests on landing pages, emails, and ads.
Clear communication skills and ability to partner with sales leaders and present results to executives.

Nice To Haves

Experience with cross-sell or expansion marketing to an existing customer base.
Familiarity with SEO and generative engine optimization (GEO).
Experience marketing to the trades or other owner-operated small businesses.

Responsibilities

Plan, launch, and optimize multichannel acquisition programs across paid search, paid social, display, retargeting, email, and content syndication to meet monthly MQL and pipeline targets.
Build and run an experimentation roadmap across channels, offers, audiences, and landing pages, with hypotheses, success criteria, and readouts.
Manage campaign budgets in-house, including pacing, bid strategy, and reallocating spend toward higher-return channels; partner with any paid media agency on execution.
Develop cross-sell and upsell programs for current clients, in partnership with Operations and inside sales.
Partner with Digital Operations and RevOps on lead scoring, routing, and handoff so sales receives qualified, warm leads.
Own funnel reporting from first touch through closed revenue, including CAC, cost per MQL and SQL, conversion rates, and channel ROI, using HubSpot, Salesforce, and Google Analytics.
Translate performance data into recommendations for marketing and sales leadership and contribute to the marketing forecast.
Work with Content, Creative, and Product Marketing to brief and test messaging, offers, and assets tailored to SMB owners and priority industries.
Monitor payroll and HR technology competitors, channel trends, and AI-driven search changes that affect demand.