Growth Marketing Manager

Toolbx US Inc.•Santa Monica, CA

3d•Remote

About The Position

Toolbx is hiring a Growth Marketing Manager to identify independent building suppliers most likely to become customers and convert them into sales pipeline. Reporting to the Senior Director of Growth, this person owns the acquisition plan and channel decisions, manages the approved demand budget, and delivers a quarterly sourced-pipeline target. Primary channels include in-person events and named-account outreach, supported by paid media, search, and the website. The role works with Product Marketing & Brand on positioning, content, and the marketing plan. The Growth Marketing Manager builds acquisition campaigns and account-based marketing programs, runs the trade show and event calendar, supports partnerships and webinars, and owns prospect email and nurture programs. The role also manages website conversion performance, SEO, HubSpot workflows, campaign tracking, reporting, and agency and freelancer relationships. Sales and SDRs conduct outbound outreach; the manager designs the plays and coordinates targeting, offers, and sequence content. Product Marketing owns page, product, and webinar content, while this role owns targeting, distribution, and conversion. The manager reviews pipeline with Sales weekly and reports monthly on spend, pipeline, and conversion. They will lead, coach, and support the Marketing Coordinator and use and improve team AI workflows for research, campaign production, and reporting. Success is measured by sourced qualified pipeline against target, cost per qualified opportunity and CAC payback, sourced-opportunity-to-customer conversion, funnel conversion rates, and event pipeline and ROI.

Requirements

At least 5 years of B2B marketing experience.
Experience owning a sourced-pipeline target and explaining the results, including misses and changes made.
Experience running trade shows, field events, and ABM, and allocating budgets across channels.
Experience marketing into a defined market of named accounts rather than relying on high-volume lead generation.
Hands-on experience with HubSpot, Google Ads, LinkedIn Ads, and GA4.
Experience designing A/B tests, writing test copy, and explaining the resulting changes.
Comfort working directly with Sales and treating pipeline, rather than impressions, as the primary measure.
Experience coaching team members and coordinating agencies or freelancers.
Daily use of AI tools and a clear process for checking their output.
Ability to identify upcoming challenges early and act on them.
Ability to make fast, difficult decisions in a data-driven environment.
Ability to collaborate effectively with cross-functional teams.

Nice To Haves

Experience with a SaaS or platform product.
Experience marketing to a traditional, relationship-driven industry; construction, distribution, wholesale, or similar is an asset.
Experience with ABM tools.

Responsibilities

Build the quarterly acquisition plan within the integrated marketing plan and agree sourced-pipeline targets with Sales.
Segment audiences and set up, launch, and manage acquisition campaigns.
Run ABM programs for named accounts, agreeing on account selection, offers, and follow-up with Sales.
Design outbound plays for named accounts with Sales, including targeting, offers, and sequence content; Sales and SDRs run the outreach.
Manage the trade show, conference, and field event calendar, including selection, budget, outreach, lead capture, and follow-up.
Support buying-group and association partnerships through partner events and member outreach.
Set up, promote, and follow up on prospect webinars.
Own prospect email and nurture programs, from build and send through optimization, using content from Product Marketing.
Run paid media, search, and social campaigns in support of events and ABM, and test referrals.
Own website conversion performance and SEO, including campaign landing pages, forms, analytics, and conversion tests.
Build and maintain ICP target lists, scoring, and campaign workflows in HubSpot, with agreed Sales handoff rules.
Write and test ad, email, and landing-page copy, and roll out successful versions.
Support launches, content, and customer programs with targeting, distribution, and lead capture.
Work within Product Marketing’s positioning and messaging; own targeting, distribution, and conversion while Product Marketing owns page, product, and webinar content.
Allocate the demand budget across channels based on results and Sales feedback.
Track campaign sources and results so channels can be compared.
Review pipeline weekly with Sales and report monthly on spend, pipeline, and conversion.
Use and improve the team’s AI workflows for research, campaign production, and reporting.
Manage agencies and freelancers.
Lead, coach, and support the Marketing Coordinator.
Audit current acquisition campaigns and channel performance during the first 90 days, presenting what to keep, cut, test, and grow.
Take over acquisition campaigns and events in progress, including their committed budget.
Agree on the sourced-pipeline definition, quarterly target, and reporting baseline with Sales.
Launch an ABM pilot with Sales for a set of named accounts.
Set up the weekly pipeline review and monthly channel report.