Growth Marketing Manager

Inspectorio

2d • Remote

About The Position

Inspectorio is seeking a hands-on Growth Marketing Manager to execute and optimize integrated campaigns that build awareness, generate demand, improve funnel conversion, and contribute to pipeline. Working closely with Marketing, Sales, and Revenue Operations, the role manages programs across paid media, content, nurture, account-based marketing (ABM), SEO/GEO, webinars, and other growth channels. The position calls for strong campaign execution, digital marketing expertise, analytical thinking, AI fluency, and a test-and-learn mindset.

The manager will coordinate campaign planning, launch, optimization, reporting, and follow-up; contribute to campaign content; manage paid channels; improve search visibility; develop lifecycle programs; and analyze funnel progression with Sales and RevOps. The role also establishes experimentation practices and uses campaign and funnel data, AI, and automation to improve marketing effectiveness and pipeline contribution.

Requirements

• At least 5 years of experience in growth marketing, demand generation, digital marketing, or a related B2B marketing role.
• Experience executing integrated, multi-channel marketing campaigns across paid, email, nurture, ABM, and digital channels.
• Strong content instincts and hands-on experience creating, editing, and repurposing B2B content for campaigns and demand generation.
• Hands-on experience managing paid media, including LinkedIn Campaign Manager and Google Ads.
• Strong understanding of campaign testing, A/B experimentation, and conversion optimization.
• Experience with nurture, audience segmentation, retargeting, and lifecycle marketing.
• Experience analyzing marketing and sales funnels and identifying opportunities to improve conversion and pipeline progression.
• Working knowledge of SEO and interest in emerging GEO and AI-search practices.
• Strong analytical skills, including the ability to turn performance data into clear recommendations and actions.
• Experience collaborating across Marketing, Sales, and Revenue Operations teams.
• Strong project management skills and ability to manage multiple programs and priorities.
• Comfort working hands-on, bringing forward ideas, and executing them.
• Practical experience with AI tools such as ChatGPT, Claude, or similar platforms to improve marketing workflows, research, personalization, testing, or analysis.

Nice To Haves

• Experience in B2B SaaS, enterprise software, ABM, or complex B2B buying environments.
• Experience with a modern B2B growth marketing stack, including HubSpot, GA4, Google Search Console, Semrush or similar SEO platforms, Google Ads, and LinkedIn Campaign Manager.
• Experience with ABM, account-intelligence, or intent platforms such as 6sense, Demandbase, ZoomInfo MarketingOS, Common Room, or similar tools.
• Experience using ABM platforms for account targeting, buying signals, audience activation, personalization, or measurement.
• Experience building repeatable AI-assisted or agentic workflows for growth marketing use cases.

Responsibilities

• Execute integrated growth and demand-generation campaigns across paid, organic, email, ABM, webinars, and other channels, coordinating with Content, Creative, Web, and Product Marketing.
• Manage campaign execution from planning and launch through optimization, reporting, and follow-up.
• Contribute to the development and repurposing of content for campaigns, email, social, landing pages, and other demand-generation programs.
• Manage day-to-day execution and optimization of paid channels, including LinkedIn Ads and Google Ads.
• Partner with Content and Web teams on SEO and GEO initiatives to improve visibility across traditional and AI-driven search.
• Develop and optimize nurture, re-engagement, and lifecycle programs to progress high-value leads and target accounts.
• Analyze lead and account movement through the marketing and sales funnel with Sales and RevOps, identifying conversion gaps and ways to improve progression from lead and MQL through SQL and opportunity.
• Build an experimentation program across audiences, messaging, creative, offers, paid media, email, and landing pages using A/B testing and conversion-rate optimization.
• Use campaign, channel, and funnel data to identify effective approaches and improve Marketing’s contribution to pipeline.
• Apply AI and automation to improve campaign research, personalization, testing, analysis, and marketing workflows.

Benefits

• Unlimited annual leave.
• Flexible working environment; work from home, global hubs, or another comfortable location.
• Project ownership and opportunities to lead initiatives.
• Personal and professional development.
• Global, diverse, and innovative team representing 30+ countries.
• Remote and hub company and team events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed