Growth Marketing Manager, General Admission

Pacific Science Center•Seattle, WA

12d•Hybrid

About The Position

The Growth Marketing Manager, General Admission, is accountable for General Admission growth and revenue across walk-up, online, and third-party ticket sales. The role uses full-funnel data across marketing channels to guide audience targeting, channel mix, pricing, promotions, and partnership strategy, and leads paid-channel execution with agency partners. General Admission visitation and revenue are the measures of success. This hybrid role involves three in-office days per week. New colleagues work on-site full-time during their first 30 days and may request a hybrid schedule afterward. The person must be willing to work a Tuesday–Saturday schedule as needed. The role owns performance reporting, budget and forecast management, audience segmentation, channel optimization, campaign planning, membership-conversion strategy, pricing and offer recommendations, and third-party ticketing partnerships. It also builds and quality-assures General Admission email campaigns and lifecycle flows, monitors and improves the website purchase funnel, makes routine website updates, and coordinates larger improvements and issue escalations with technology colleagues and contractors.

Requirements

At least 5 years of marketing experience, including direct responsibility for a revenue, sales, or attendance target and experience in growth marketing and paid-channel strategy or demand generation.
Direct experience with email marketing platforms and hands-on campaign building and quality assurance.
Direct experience with paid media strategy and working with agency partners; personal management of ad accounts is not required.
Experience making website updates through a CMS, such as landing pages and page edits.
Strong analytical skills and ability to pull and interpret data across multiple platforms to make channel and audience decisions and communicate data storytelling.
Clear, precise communication skills, including the ability to explain attendance and revenue results to colleagues outside marketing.
Ability to balance strategic and execution work and prioritize across diverse projects.
Experience directing or collaborating with agency partners on paid media and out-of-home campaigns.
Ability to partner cross-functionally across business lines to keep campaigns integrated and on-brand.
Ability to build working relationships with guest-facing, membership, and technology teams and influence decisions without direct authority.
Comfort working toward weekly attendance and revenue targets and adjusting plans quickly when results change.
Motivation to engage with guest-facing colleagues, understand the onsite guest experience, and translate those insights into actionable marketing strategies.
Confidence using analytics tools such as Google Analytics, email platforms, and CRM systems.
Successful track record of using data to inform and adjust marketing strategy on an ongoing basis.
Ability to communicate by phone, email, video, and in person, including presenting to individuals and groups.
Ability to occasionally maneuver around the PacSci campus and move objects weighing up to 25 pounds.
Vision abilities required include close vision, distance vision, depth perception, peripheral vision, and ability to adjust focus.

Nice To Haves

Knowledge of pricing, promotions, or yield strategy, preferably in a ticketed or admissions-based business.
Experience in nonprofit, tourism, or attractions marketing, especially with an interest in museums, arts, culture, or science institutions.
Experience with WordPress.

Responsibilities

Own marketing performance reporting across paid, email, web, social, and out-of-home channels, synthesizing data into a current view of General Admission performance.
Track and manage the General Admission and paid media budget, and recommend spending across channels and initiatives.
Own General Admission attendance and revenue forecasts and report results against targets to marketing leadership.
Lead audience segmentation and channel strategy with agency partners; optimize established channels such as Meta and Google and test potential new channels.
Partner with Marketing and Membership Leads on integrated campaign planning, grounding creative direction in audience and channel data.
Work with the Membership team to develop a pipeline from General Admission visitation to membership conversion, identify realistic membership prospects, and tailor outreach.
Identify opportunities to grow General Admission through institutional partnerships and PacSci assets and programming.
Recommend pricing, promotions, and offers based on competitive tracking of Seattle-area attractions and demand data.
Manage third-party ticketing and distribution partnerships, including CityPass and Tiqets, and identify opportunities to grow tourist attendance.
Build, schedule, and develop quality-assurance processes for General Admission email campaigns and lifecycle flows, including abandoned-cart, post-visit, seasonal, and welcome campaigns; support other lines of business as needed, prioritizing General Admission.
Monitor the website purchase funnel, from landing pages through checkout and upsell placements, to identify factors affecting conversion.
Make day-to-day website updates to keep program and ticket information accurate and current.
Identify and implement automation for routine website updates to reduce manual work and errors.
Partner with the technology team and external website contractor to prioritize and scope larger website improvements.
Promptly escalate CMS or infrastructure issues to the technology team or website contractor and document escalation paths.
Build relationships with guest-facing, membership, and technology teams; use firsthand insight into the onsite guest experience to inform marketing strategies.
Communicate attendance and revenue results clearly to colleagues outside marketing and adjust plans as results change.