Growth Marketing Manager, General Admission

PacSci•Seattle, WA

13d•$90,000 - $125,000•Hybrid

About The Position

The Growth Marketing Manager, General Admission, is accountable for General Admission growth and revenue performance across walk-up, online, and third-party ticket sales. The role uses full-funnel data across marketing channels to guide audience targeting, channel mix, pricing, promotions, and partnership strategy, and leads paid-channel execution with agency partners. General Admission visitation and revenue are the measures of success. The position is hybrid, with three in-office days per week after new employees complete their first 30 days on-site full-time. The employee may be asked to work a Tuesday–Saturday schedule. The manager owns marketing performance reporting, budgets, attendance and revenue forecasts, audience segmentation, channel optimization, pricing and promotion recommendations, and third-party ticketing partnerships. The role also develops and quality-checks General Admission email campaigns and lifecycle flows, monitors and updates the website purchase funnel and content, and coordinates larger website improvements with technology colleagues and contractors.

Requirements

At least 5 years of marketing experience, including direct responsibility for a revenue, sales, or attendance target and experience in growth marketing and paid-channel strategy or demand generation.
Direct experience with email marketing platforms and hands-on campaign building and quality assurance.
Direct experience with paid media strategy and working with agency partners; personal management of ad accounts is not required.
Experience making website updates through a CMS, such as landing pages and page edits.
Strong analytical skills and the ability to pull, interpret, and communicate data from multiple platforms and tell a clear data story.
Ability to explain attendance and revenue results to colleagues outside marketing.
Ability to balance strategic and execution work and prioritize across diverse projects.
Experience directing or collaborating with agency partners on paid media and out-of-home campaigns.
Ability to partner cross-functionally across lines of business to keep campaigns integrated and on-brand.
Ability to build working relationships with guest-facing, membership, and technology teams and influence decisions without direct authority.
Comfort working toward weekly attendance and revenue targets and adjusting plans when results change.
Ability and motivation to learn about the onsite guest experience by working with guest-facing colleagues and translating insights into marketing strategies.
Confidence using analytics tools, email platforms, and CRM systems.
A successful track record of using data to inform and adjust marketing strategy on an ongoing basis.
Ability to meet the physical and communication demands described in the posting, including occasional campus movement and lifting objects up to 25 pounds.

Nice To Haves

Experience making website updates in WordPress.
Knowledge of pricing, promotions, or yield strategy, preferably in a ticketed or admissions-based business.
Experience in nonprofit, tourism, or attractions marketing, especially with an interest in museums, arts, culture, or science institutions.

Responsibilities

Own performance reporting across paid, email, web, social, and out-of-home channels, synthesizing data into a clear, current view of General Admission performance.
Track and manage the General Admission and paid media budgets and recommend spending across channels and initiatives.
Own attendance and revenue forecasts and report results against targets to marketing leadership.
Lead audience segmentation and channel strategy with agency partners; optimize established channels such as Meta and Google and test potential new channels.
Partner with Marketing and Membership leads on integrated campaign planning, grounding creative direction in audience and channel data.
Work with the Membership team to develop a pathway from General Admission visitation to membership conversion and tailor outreach to visitor segments.
Identify opportunities to grow General Admission through institutional partnerships and PacSci assets and programming.
Recommend pricing, promotions, and offers based on competitor tracking and demand data.
Manage third-party ticketing and distribution partners, including CityPass and Tiqets, and identify opportunities to grow tourist attendance.
Build, schedule, and develop quality-assurance processes for General Admission email campaigns and lifecycle flows, including abandoned-cart, post-visit, seasonal, and welcome messages.
Support email campaigns for other lines of business as needed, prioritizing General Admission.
Monitor the website purchase funnel, identifying factors affecting conversion from landing pages through checkout and upsell placements.
Make day-to-day website updates to maintain accurate program and ticket information.
Identify and implement automation opportunities for routine website updates.
Partner with the technology team and external website contractor to prioritize and scope larger website improvements.
Promptly escalate and document CMS or infrastructure issues with the technology team or website contractor.
Build relationships with guest-facing colleagues and use firsthand understanding of the onsite guest experience to inform marketing strategies.