Growth Marketing Manager

MyStudio • Fairfax, VA

2d • Onsite

About The Position

We're looking for a performance-driven Growth Marketing Manager to own and scale our top-of-funnel revenue engine at MyStudio — increasing brand awareness among our ideal customer profile and converting that awareness through the funnel. You'll be responsible for driving new business (acquisition) through organic and paid channels, with the goal of generating qualified leads and trials for our inbound sales team to convert to paying members. This is a hands-on role where you'll develop and execute strategies end-to-end, from concept to conversion, building sustainable growth systems that consistently deliver pipeline and revenue. As a key member of our marketing team, you’ll bring a proven background in building and optimizing growth-focused marketing programs that create awareness, drive engagement, generate pipeline, and convert customers over time. You’ll work directly alongside your manager (our COO), so this is a hands-on execution role, not a strategy-and-delegate kind of role.

Requirements

• 3–6 years of hands-on growth marketing experience — this is an individual-contributor role with no direct reports
• Proven track record driving measurable growth through organic marketing channels
• Deep expertise in content marketing, SEO, LLM/AI search, email marketing, and partnership development
• Hands-on marketer who can generate new ideas, create content and campaigns, execute, and measure results
• Performance-driven mindset with strong analytical skills and hands-on use of marketing analytics tools (HubSpot, Google Analytics, GA4, Clarity, Semrush, AHrefs)
• Experience designing lead nurture programs and optimizing conversion funnels
• Paid media campaign development and management — testing, optimization, and reporting
• Collaborative team player who works well across functions
• Self-starter who can identify opportunities, test new ideas, and iterate quickly

Responsibilities

• Execute top-of-funnel campaigns across content/SEO, social, email, and partnerships — from concept through execution
• Build nurture programs that move leads from awareness to trial to paying customer
• Edit and adapt content (especially video) into platform-ready assets, then launch and optimize the resulting campaigns
• Handle the technical backend of ad platforms — install pixels/conversion tracking, set up Business Manager, and configure campaigns across Meta, LinkedIn, Google, and Instagram
• Build and maintain HubSpot dashboards to track campaign performance against demo/pipeline goals
• Track performance against goals set with your manager and flag what needs to change
• Partner with sales on the full customer journey and closed-loop reporting

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed