Growth Marketing Manager

The Raymond Corporation • Atlanta, GA

15d

About The Position

The Growth Marketing Manager serves as the performance and measurement layer across the Marketing organization, turning digital channels into measurable pipeline and revenue drivers. This role brings paid search, paid social, CTV, retargeting, and other performance-channel capabilities in-house, with ownership of strategy, execution, and optimization. It also owns CarolinaHandling.com and the broader digital experience, including site performance, landing pages, and conversion paths.

The manager connects campaign activity to CRM, leads, opportunities, and revenue; tests and improves the customer journey; and works with Content, Brand, Creative, Digital, and Sales to set KPIs and measurement strategies. The role evaluates marketing investments based on measurable business impact and translates performance data into recommendations and executive-level insights. It provides execution guidance and mentorship to the Digital Marketing Specialist through a dotted-line relationship, manages the transition of agency-managed capabilities in-house, and oversees any remaining vendor or technology relationships. The role works independently on special projects according to agreed timelines and special requests and could have direct reports.

This is a sedentary position in a dynamic office environment, with occasional movement within the office and possible occasional exposure to shop environments and associated hazards. Travel is up to 5%, but described as incredibly limited. Standard office equipment, including laptops and smartphones, is regularly used. The position involves managing deadlines, shifting priorities, and confidential information.

Requirements

• 5–7 years of experience in performance or digital marketing, including hands-on management of paid search, paid social, and other paid channels, with a track record of driving measurable growth.
• A bachelor’s degree in marketing, business, communications, or a similar field is required.
• Proven experience managing paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CTV/programmatic, and retargeting platforms.
• Strong understanding of marketing attribution, funnel analytics, and conversion rate optimization.
• Proficiency in HubSpot or comparable CRM/marketing automation platforms, Google Analytics, and other performance marketing and reporting tools.
• Experience partnering with Sales to connect marketing activity to pipeline and revenue.
• Strong analytical and testing mindset, with the ability to translate performance data into actionable recommendations.
• Team-oriented, customer-centered approach and passion for learning in a fast-paced, goal- and deadline-driven environment.
• Strong verbal and written communication skills and ability to build relationships throughout the organization.
• Proficiency in Microsoft Office products, including Word, Excel, PowerPoint, and Outlook.
• Ability to meet the stated physical demands, including remaining stationary for extended periods, occasional movement within the office, lifting or moving objects up to 10 pounds frequently and up to 25 pounds occasionally, and computer and materials handling tasks.
• Ability to communicate clearly by telephone and perform tasks requiring close and peripheral vision and adjustment of focus.
• Ability to manage tight deadlines, shifting priorities, and high information flow while maintaining professionalism and handling sensitive and confidential information.
• Candidates from small- to medium-sized organizations with broad, cross-functional responsibilities are strongly preferred.

Nice To Haves

• Experience owning or managing a company website, including content management systems, landing page development, and user experience optimization.
• Experience managing or mentoring team members and/or agency and vendor partners.
• HubSpot experience is preferred.

Responsibilities

• Own strategy, execution, and optimization for paid search, paid social, CTV, retargeting, and other performance channels, bringing agency-supported capabilities in-house.
• Own CarolinaHandling.com and the broader digital experience, including site performance, landing pages, and conversion paths.
• Develop and manage paid media budgets, targeting, and campaign execution to drive customer acquisition and revenue growth.
• Develop and run tests across audiences, messaging, offers, channels, and landing pages.
• Partner with the Digital Marketing Specialist to improve paid campaign effectiveness through optimized digital experiences and conversion paths.
• Identify opportunities to improve conversion throughout the customer journey, from first touch to closed opportunity.
• Connect campaign activity to CRM, leads, opportunities, and revenue in partnership with Sales.
• Identify new opportunities for customer acquisition and revenue growth.
• Improve marketing attribution and funnel reporting across paid and organic channels.
• Partner with Content, Brand, and Digital to establish KPIs and measurement strategies for content, campaigns, digital experiences, and broader marketing investments.
• Evaluate marketing investments based on measurable business impact and translate performance data into actionable recommendations and executive-level insights.
• Define the intended outcome of marketing activities and measure whether the work is achieving it, recognizing that not every activity has a direct revenue number.
• Provide execution guidance, mentorship, and professional development to the Digital Marketing Specialist through a dotted-line relationship.
• Partner across Content, Brand, Creative, and Digital to integrate performance marketing with broader brand and content strategy.
• Manage the transition of agency-managed capabilities in-house and oversee remaining vendor or technology relationships.
• Champion experimentation, continuous learning, and data-driven decision-making across the marketing organization.
• Work independently on special projects according to agreed timelines and special requests.

Benefits

• Medical, dental, and vision insurance
• Prescription drug plan
• Company-paid disability insurance
• Company-paid life and AD&D insurance
• 401(k) plan with company match and profit sharing
• Flexible Spending Accounts, Health Savings Account, and Dependent Care Account
• Critical illness coverage
• Legal services
• Identity theft protection
• Pet insurance
• Paid Time Off
• Employee Assistance Program
• Tuition reimbursement
• Milestone and anniversary gifts
• Philanthropy and corporate contributions
• Associate Giving Fund
• Discount programs
• Laptop, dual monitors, docking station, and wireless keyboard and mouse
• Flexible work arrangements
• Professional development opportunities, including training programs and tuition reimbursement for further education or certifications
• Career growth and advancement opportunities, including internal mobility, mentorship programs, and leadership development initiatives
• Company-sponsored social events and team-building activities
• Employee recognition program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager