Growth Marketing Manager

Hyperbound•San Francisco, CA

16d•$150,000 - $175,000•Onsite

About The Position

The Growth Marketing Manager will turn Hyperbound’s marketing priorities into campaigns that build awareness, generate qualified demand, and grow pipeline. This is a hands-on role combining paid advertising expertise with sound judgment and close collaboration across the team to deliver measurable results. The role requires directly building, launching, and optimizing paid campaigns, rather than focusing only on strategy, and emphasizes lead quality, Sales follow-up, and pipeline contribution—not just lead volume. The manager will collaborate with Product Marketing on SEO/AEO and website optimization, and create or update ads, articles, landing pages, and customer stories. They will work with Sales, Field Marketing, Product Marketing, and executive leadership to translate business priorities into targeted campaigns, including promotion plans, lead capture, and follow-up. This position is based in Hyperbound’s San Francisco office five days a week.

Requirements

At least 4 years of marketing experience at a Series A–C startup.
Hands-on experience in B2B SaaS demand generation and paid advertising.
Direct experience managing Google Ads and LinkedIn Ads, including campaign setup, audience targeting, budget allocation, creative testing, conversion tracking, and optimization against CAC, ROAS, and qualified pipeline.
Ability to collaborate across Sales, Field Marketing, Product Marketing, and executive leadership to turn business priorities into campaigns.
Ability to use performance metrics and explain recommendations, while aligning with teammates before launching or making material changes.

Nice To Haves

B2B SaaS experience building and optimizing growth campaigns, including navigating complex buying journeys, multiple stakeholders, and longer sales cycles.
Experience connecting paid advertising, content, field activations, and executive programs to qualified pipeline in close collaboration with Product Marketing and Sales.

Responsibilities

Build, launch, and optimize Google Ads and LinkedIn Ads campaigns, including setup, audience targeting, budget allocation, creative testing, and conversion tracking.
Monitor campaign performance using CAC, ROAS, conversion rates, lead quality, and pipeline contribution; explain recommendations and align with teammates before launches or material changes.
Partner with Product Marketing on SEO/AEO and website optimization strategies.
Create and update ads, articles, landing pages, and customer stories based on agreed messaging and audience priorities.
Collaborate with Sales, Field Marketing, Product Marketing, and executive leadership to develop targeted campaigns with promotion, lead capture, and follow-up plans.
Connect paid advertising, content, field activations, and executive programs to qualified pipeline.
Coordinate target accounts and meeting goals with Sales and Field Marketing for field activations or executive programs, and prepare lead capture and follow-up.
Review search and website performance, refresh content, and check forms, tracking, and conversion paths.
Close the loop with Sales on leads and share pipeline-driving insights and recommendations for improvement.