Growth Marketing Manager

The Raymond Corporation•Atlanta, GA

16d

About The Position

The Growth Marketing Manager serves as the performance and measurement lead across the Marketing organization, turning digital channels into measurable pipeline and revenue drivers. The role takes ownership of paid search, paid social, CTV, retargeting, and other performance channels currently supported by an agency, bringing strategy, execution, and optimization in-house. It also owns CarolinaHandling.com and the broader digital experience, including site performance, landing pages, and conversion paths. The manager connects campaign activity to CRM, leads, opportunities, and revenue; tests and optimizes the customer journey; and partners with Content, Brand, Creative, and Digital to establish KPIs and measurement strategies. The position provides execution guidance, mentorship, and professional development to the Digital Marketing Specialist through a dotted-line relationship. It manages the transition of agency-managed capabilities in-house and oversees remaining vendor or technology relationships. The role works independently on special projects and could have direct reports. The position is classified as sedentary work in a dynamic office environment, with occasional exposure to shop environments and associated hazards. It requires managing tight deadlines, shifting priorities, high information flow, and confidential information. Travel is up to 5%, described as incredibly limited.

Requirements

5–7 years of experience in performance or digital marketing, including hands-on management of paid search, paid social, and other paid channels, with a track record of measurable growth.
Bachelor’s degree in marketing, business, communications, or a similar field.
Proven experience managing paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CTV/programmatic, and retargeting platforms.
Strong understanding of marketing attribution, funnel analytics, and conversion rate optimization.
Proficiency in HubSpot or a comparable CRM/marketing automation platform, Google Analytics, and other performance marketing and reporting tools.
Experience partnering with Sales to connect marketing activity to pipeline and revenue.
Strong analytical and testing mindset, with the ability to translate performance data into actionable recommendations.
Team-oriented, customer-centered approach and willingness to learn in a fast-paced, goal- and deadline-driven environment.
Strong verbal and written communication skills and ability to communicate and build relationships throughout the organization.
Proficiency in Microsoft Office products, including Word, Excel, PowerPoint, and Outlook.
Subject to pre-employment checks, including background checks, drug screenings, and motor vehicle record checks.

Nice To Haves

Candidates from small to medium-sized organizations with broad, cross-functional responsibilities are strongly preferred.
Experience owning or managing a company website, including content management systems, landing page development, and user experience optimization.
HubSpot proficiency is preferred over comparable CRM or marketing automation platforms.
Experience managing or mentoring team members and/or agency and vendor partners.
Hands-on experience running paid campaigns directly and developing the Digital Marketing Specialist through mentorship.
Ability to align Sales, Content, Brand, and Creative around shared KPIs without formal authority, and to shape processes amid ambiguity.

Responsibilities

Own paid search, paid social, CTV, retargeting, and other performance channels, bringing strategy, execution, and optimization in-house.
Own CarolinaHandling.com and the broader digital experience, including site performance, landing pages, and conversion paths.
Develop and manage paid media budgets, targeting, and campaign execution to drive customer acquisition and revenue growth.
Develop and run tests across audiences, messaging, offers, channels, and landing pages.
Partner with the Digital Marketing Specialist to improve paid campaign effectiveness through optimized digital experiences and conversion paths.
Identify opportunities to improve conversion throughout the customer journey, from first touch to closed opportunity.
Connect campaign activity to CRM, leads, opportunities, and revenue in partnership with Sales.
Identify new opportunities for customer acquisition and revenue growth.
Improve marketing attribution and funnel reporting across paid and organic channels.
Partner with Content, Brand, and Digital to establish KPIs and measurement strategies for content, campaigns, digital experiences, and broader marketing investments.
Evaluate marketing investments based on measurable business impact and translate performance data into actionable recommendations and executive-level insights.
Define the outcomes marketing activities are intended to influence and measure whether they achieve them, recognizing that not all activities have a direct revenue metric.
Provide execution guidance, mentorship, and professional development to the Digital Marketing Specialist through a dotted-line relationship.
Partner across Content, Brand, Creative, and Digital to integrate performance marketing with broader brand and content strategy.
Manage the transition of agency-managed capabilities in-house and oversee remaining vendor or technology relationships.
Champion experimentation, continuous learning, and data-driven decision-making across the marketing organization.
Work independently on special projects according to agreed timelines and special requests.

Benefits

Medical, dental, and vision insurance.
Prescription drug plan.
Company-paid disability, life, and AD&D insurance.
401(k) plan with company match and profit sharing.
Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
Critical illness coverage, legal services, identity theft protection, and pet insurance.
Paid Time Off.
Employee Assistance Program.
Tuition reimbursement.
Milestone and anniversary gifts.
Philanthropy/corporate contributions and Associate Giving Fund.
Discount programs.
Technology and home office setup, including a laptop, dual monitors, docking station, and wireless keyboard and mouse.
Flexible work arrangements.
Professional development opportunities, including training programs and tuition reimbursement for further education or certifications.
Career growth and advancement, including internal mobility, mentorship programs, and leadership development initiatives.
Company-sponsored social events and team-building activities.
Employee recognition program.