Growth Marketing Manager - TV

Rocket Money•New York City, NY

4d•Hybrid

About The Position

Rocket Money's mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey. Please note: We strongly encourage team members to be in office 1-2 days per week, though there is no formal in-office requirement. ABOUT THE ROLE 🤹‍♀️ Reporting to the Director of Growth, this role is responsible for executing Rocket Money's TV acquisition strategy across Linear and Streaming TV. You will own the day-to-day execution, analysis, and optimization of our TV media buying, turning strategy into results. You'll partner closely with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and continuously improve performance. This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy. In this role, you'll help accelerate velocity, unlock new scale, and raise the bar for how we approach growth marketing.

Requirements

4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV.
Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
Ability to turn data and experiment results into clear recommendations and action.
Experience coordinating across internal teams and external partners or agencies.
A holistic view of the marketing funnel and an understanding of the role each channel plays.
Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy.
Naturally curious with a strong inclination to question assumptions and validate ideas through data and experimentation.
Advanced proficiency in Excel.

Nice To Haves

Experience with Looker or similar analytics tools is a plus.
Bonus points if you've worked with Haus.

Responsibilities

Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets.
Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers.
Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations.
Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations.
Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings.
Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library.
Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar.
Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns.
Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders.
Contribute to Rocket Money's culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow.
Track industry trends, identify first-to-market opportunities, and share learnings across the team.
Uphold brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed.