Growth Marketing Manager, Social

Landing•San Francisco, CA

7d•$95,000 - $120,000•Onsite

About The Position

Landing is hiring its first social media employee to build and own its social presence as a growth channel. The role is based in Landing’s San Francisco office and reports to the Senior Director of Performance Marketing. The main focus is paid social, with responsibility for building awareness, engagement, and booked reservations. Organic social supports paid efforts by helping establish Landing’s voice, test creative, and identify ideas to scale. Performance is evaluated against business outcomes, including booked revenue, customer acquisition cost, incrementality, audience growth, engagement that converts, and increased branded search. The manager will own paid social strategy, budget allocation, platform testing, creative development, and measurement across Meta, TikTok, Reddit, YouTube, and other effective platforms. They will also manage consumer organic social and create some owner-facing content, primarily for LinkedIn. The expected time split is approximately 70% paid social and 30% consumer organic and owner-facing content. The role calls for hands-on, fast-moving creative work and regular documented testing of audiences, hooks, formats, and landing pages. Landing seeks a resourceful, analytical marketer who can produce platform-native creative, assess incrementality honestly, diagnose performance changes, and use data to make budget decisions. The role requires daily work from the San Francisco office.

Requirements

At least 3 years of experience running paid social with real budget authority and personal accountability for spend and returns.
Ability to create copy, static creative, and short-form video from concept to publication without waiting on a designer.
Strong organic social instincts, including understanding what prompts people to stop scrolling, follow, and take meaningful action.
Knowledge of incrementality measurement, such as holdouts or geographic splits, and awareness of the limitations of platform-reported ROAS.
Comfort with CAC, payback, and contribution metrics, and ability to support budget requests with quantitative reasoning.
Resourcefulness and analytical ability to diagnose performance issues, form hypotheses, and test solutions independently.
Daily use of AI in workflow over the past couple of years, with a considered perspective on its uses and limitations.
Ability to work daily from Landing’s San Francisco office.
Ability to learn new tools and platform buying approaches quickly.
Emphasis on producing and testing creative quickly rather than prioritizing polish.

Responsibilities

Own Landing’s paid social presence across Meta, TikTok, Reddit, YouTube, and other effective platforms.
Control and allocate the paid social budget, test platforms, and scale successful efforts.
Measure paid social against booked revenue and customer acquisition cost, and test for incrementality rather than relying on last-click attribution.
Own organic social as a channel for establishing Landing’s voice, testing creative, and identifying content to scale through paid media.
Develop and produce creative, including copy, static assets, and short-form video, from concept through publication.
Run weekly tests of audiences, hooks, formats, and landing pages; document results and evaluate incremental impact.
Create owner-facing content, primarily for LinkedIn, for multifamily owners and asset managers.
Use performance data to diagnose drops, develop hypotheses, and test solutions.
Spend approximately 70% of time on paid social and 30% on consumer organic and owner-facing content.