Growth Marketing Manager, Social

Landing•Birmingham, AL

8d•$80,000 - $100,000•Onsite

About The Position

Landing is hiring its first social marketing hire to build and own the company’s social presence, with paid social as the core focus. The role is based at Landing’s Birmingham headquarters and reports to the Senior Director of Performance Marketing. The manager will develop social into a growth engine that builds awareness, engagement, and booked reservations, with success measured by business impact rather than impressions or likes. The position owns paid social strategy and budget across Meta, TikTok, Reddit, YouTube, and other platforms that prove effective. It also uses organic social to establish Landing’s voice, test creative, and identify material to scale through paid campaigns. The manager creates and directs social creative, runs documented weekly tests, and evaluates results for incremental impact. Some content will target multifamily owners and asset managers, primarily on LinkedIn. The expected allocation is approximately 70% paid social and 30% consumer organic and owner-facing content.

Requirements

At least 3 years of experience running paid social campaigns, with personal ownership of spend and accountability for returns.
Ability to create social content, including copy, static creative, and short-form video, from concept through publication without waiting on a designer.
Strong organic social instincts and ability to distinguish content that performs from content that contributes to meaningful business outcomes.
Knowledge of incrementality measurement, using holdouts, geographic splits, or an equally rigorous method.
Comfort with CAC, payback, and contribution metrics, and ability to support budget requests with quantitative reasoning.
Resourcefulness and analytical problem-solving, including independently diagnosing performance issues and testing solutions.
Experience using AI in a daily workflow for the past couple of years, with a clear perspective on its uses and limitations.
Ability to work daily from Landing’s Birmingham headquarters.

Responsibilities

Own Landing’s paid social strategy, budget, spending decisions, testing, and scaling across Meta, TikTok, Reddit, YouTube, and other effective platforms.
Drive booked revenue and manage customer acquisition cost, evaluating campaign incrementality rather than relying solely on last-click attribution or platform-reported ROAS.
Build organic social into a channel for developing Landing’s voice, testing creative, growing the audience, and identifying content to scale through paid campaigns.
Write, direct, and often produce social creative, including copy, static assets, and short-form video.
Run weekly tests of audiences, hooks, formats, and landing pages; document results and assess whether campaigns generated incremental results.
Create some owner-facing content, primarily for multifamily owners and asset managers on LinkedIn.
Diagnose performance changes, develop hypotheses, and test solutions.
Use AI tools in day-to-day marketing workflows to generate, iterate, or automate work.