Growth Marketing Leader

TDS Global Solutions

5d•$150,000 - $200,000•Remote

About The Position

Our clients are startup technology organizations native to AI that develop software to accelerate product innovation through AI-powered knowledge management, workflows, and automation. They serve enterprise customers across technology-first industries. The Growth Marketing Leader will build and scale the company's demand generation engine to drive brand awareness, enterprise engagement, and qualified sales pipeline. The role combines strategic vision with hands-on execution, including experience using marketing automation and CRM platforms such as HubSpot, Marketo, and/or Salesforce. Because the companies are creating a new category with limited existing market awareness, the leader will educate buyers and generate demand. The role may also take on broader leadership responsibilities across BDRs, events, and the existing European demand generation function.

Requirements

7–10 years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing.
Demonstrated success building, scaling, and executing full-funnel demand generation strategies across paid, organic, and ABM channels.
Strong account-based marketing expertise, targeting enterprise accounts with complex, multistakeholder buying committees.
Ability to build demand generation strategies, campaign roadmaps, reporting frameworks, and performance optimization processes.
Demonstrated success partnering with Sales, BDR/SDR teams, and Marketing Operations to accelerate pipeline development.
Experience with marketing automation and CRM platforms, including HubSpot, Marketo, and/or Salesforce.
Strong analytical capabilities, including campaign attribution, pipeline reporting, budget allocation, and performance optimization.
Strong communication skills and ability to clearly articulate marketing performance, pipeline contribution, and business outcomes.

Nice To Haves

A combination of experience at established technology companies or agencies and high-growth startups.
Experience in technology/SaaS organizations; AI company experience is strongly preferred.
Experience with ABM platforms such as Influ2, 6sense, or Demandbase.
Experience marketing emerging technologies or creating demand for new product categories is highly desirable.

Responsibilities

Develop and execute an integrated demand generation strategy across paid, organic, and ABM channels.
Build targeted campaigns for approximately 200 priority enterprise accounts, within a broader audience of 1,000 target accounts.
Generate measurable sales-qualified pipeline and revenue opportunities, rather than focusing primarily on MQLs.
Establish campaign roadmaps, performance reporting, attribution, and ongoing optimization.
Partner closely with Sales, BDRs, Marketing Operations, and other marketing functions to improve engagement and conversion.
Potentially assume broader leadership responsibilities across BDRs, events, and the existing European demand generation function.