Global Experiential Marketing Manager
About The Position
Waymo is seeking a Global Experiential Marketing Manager to develop and execute experiential marketing strategies that connect people with the company’s autonomous driving technology and build public trust in it. The role leads high-impact initiatives in the US and select global markets, overseeing sponsorships, partnerships, event strategy, negotiations, and on-site brand experiences from concept through execution. The manager translates Waymo’s brand strategy into immersive experiences, defines audiences and event formats, and establishes measurement frameworks to demonstrate business impact. The role partners with leadership and cross-functional teams, including legal and finance, to secure approvals, negotiate agreements, protect brand interests, manage budgets, and deliver premium activations efficiently. This is a hybrid position based in Los Angeles or New York, reporting to the Global Experiential Marketing Lead, with approximately 30% global travel as required.
Requirements
- At least 10 years of experience in an event-specific role leading high-impact experiences in the US.
- Deep knowledge of the region’s experiential landscape, including event industry trends and audiences.
- Extensive experience with event sponsorships, including evaluating value, negotiating high-stakes agreements, and overseeing on-site asset delivery.
- Exceptional project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
- A hands-on, adaptable approach, including willingness to take on operational, creative, or logistical work.
- Ability to balance high-level strategy with tactical execution and adapt to changing priorities and project scopes.
Nice To Haves
- Global sponsorship experience.
- Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector.
- Experience thriving in a fast-paced, high-growth environment.
Responsibilities
- Lead US and select global experiential marketing strategies and high-impact initiatives from concept through execution.
- Oversee the full lifecycle of sponsorships and partnerships, including property identification, strategic alignment, commercial negotiations, and on-site brand experiences.
- Develop event-based strategy by defining target audience segments, choosing event formats and scale, and establishing measurement frameworks for business impact.
- Translate Waymo’s brand vision and strategy into immersive experiences that foster public trust in autonomous technology.
- Structure event sponsorship deals and negotiate contracts with cross-functional, legal, and finance partners to maximize asset value, secure favorable terms, and protect brand interests.
- Align leadership and cross-functional teams on event priorities and obtain timely approvals through clear, proactive communication.
- Manage program budgets, optimize resource allocation, and negotiate with vendors to deliver high-quality activations cost-effectively.
Benefits
- Discretionary annual bonus program.
- Equity incentive plan.
- Company benefits program.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
