Global B2B Lead Generation Manager - TheFork

The job overview for the Global B2B Lead Generation Manager role is to build, deploy, and optimize the digital acquisition strategy for TheFork across 12 markets. This includes managing various channels such as the website, blog, search engine advertising, emails, and affiliates. Additionally, the manager will be responsible for developing the content and performance of the restaurant website, mentoring and leading a team, collaborating with the Central Inbound Sales team, and serving as the main point of contact for local Marketing Directors and B2B marketing managers. Quarterly Business Reviews and cross-functional meetings will also be led by the manager. The ideal candidate should possess 8 years of B2B marketing experience with a focus on lead generation, 3 years of people management experience, and a successful track record in building acquisition strategies.

• Build, deploy, and run the digital acquisition strategy for the 12 markets in which TheFork operates, optimizing main channels (Website, Blog, SEA, emails, affiliates) and activating new ones
• Build the content and performances of the website for restaurants (theforkmanager.com)
• Mentor and lead the team to grow their analytical, communication, and leadership skills
• Work closely with the Central Inbound Sales team to improve each step of the funnel and maximize the number of new clients attracted to TheFork
• Act as the go-to person for all Acquisition topics and the key point of contact for local Marketing Directors and B2B marketing managers
• Lead Quarterly Business Reviews and other cross-functional and cross-market meetings
• Bring happiness to teammates, users, and customers by being a nice person and bringing positivity
• Welcome challenges and give your best under all circumstances
• Be flexible and open to change in a fast-paced environment
• Thrive in an international environment, working in English with people from different backgrounds and cultures
• Be humble and eager to learn
• Have 8 years of experience in B2B marketing with a focus on Lead Generation
• Have 3 years of experience in people management
• Have a successful experience in building an Acquisition strategy
• Have a demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different areas.

• 8 years of experience in B2B marketing with a focus on Lead Generation
• 3 years of experience in people management
• Successful experience in building an Acquisition strategy
• Demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different markets

• Permanent contract
• Competitive fixed salary, bonus, and equity
• Flexible working environment (2 days home office per week, offices in Europe, Argentina, Australia)
• Health insurance fully covered by the company
• Lifestyle benefit program
• Complementary time off for important moments in life
• Lunch vouchers
• A happy team
• International and inclusive working environment
• Continuous learning and development programs (with full access to LinkedIn Learning)
• Amazing offices with dining, coffee point on each floor, and leisure area
• Free access to the Calm app
• Team building events