Field Marketing Manager

Cadence Systems•Austin, TX

25d•Remote

About The Position

Cadence is seeking an experienced Field Marketing Manager to join its North America Field Marketing & Events team. The role develops and executes field marketing strategies and programs aligned with regional business priorities, strengthening customer engagement, generating demand, and helping influence pipeline and business growth. The manager partners closely with North America Sales leadership and account teams to understand business and customer priorities, identify where marketing can have the greatest impact, and translate those needs into targeted programs. The position combines strategic B2B field marketing with hands-on event leadership. It owns customer and industry programs from planning through on-site execution and follow-up, while coordinating with Sales, Business Units, Product Marketing, Corporate Marketing, vendors, and other stakeholders. The role manages budgets, timelines, logistics, and resources; establishes objectives and success metrics; analyzes results; and communicates plans, insights, and recommendations. The position is remote in the Americas and may require travel up to 35%.

Requirements

Bachelor's degree or equivalent experience.
At least 10 years of relevant B2B field marketing and/or event marketing experience.
Experience developing and executing regional field marketing programs in partnership with Sales.
Demonstrated experience leading complex in-person events from strategy and planning through on-site execution.
Ability to independently manage multiple programs and stakeholders in a fast-paced, matrixed organization.
Strong event marketing experience, including strategy, planning, production, and on-site execution.
Experience developing regional marketing strategies and targeted programs that support regional business priorities.
Strong experience partnering with Sales leaders and account teams to understand business priorities and develop marketing strategies and programs.
Ability to work at both strategic and executional levels, from advising stakeholders and developing plans to delivering field programs.
Strong business acumen and understanding of marketing's role in customer engagement, demand generation, Sales effectiveness, and business growth.
Ability to build trusted relationships and influence cross-functional stakeholders without direct authority.
Strong analytical skills, including measuring program effectiveness and using results to inform decisions.
Excellent project management, communication, presentation, and organizational skills.
Strong ownership, judgment, resourcefulness, and attention to detail.
Ability to collaborate across teams and priorities, present plans and results, influence decisions, build consensus, and translate business objectives into actionable marketing programs.

Nice To Haves

Experience supporting enterprise B2B Sales organizations.
Experience in B2B demand generation and field marketing.
Experience supporting highly technical products or engineering-focused audiences.
Experience working across geographically dispersed teams.
Ability to travel up to 35%.

Responsibilities

Develop and execute North America field marketing strategies and programs aligned with Sales priorities, business objectives, target accounts, and growth opportunities.
Build relationships with Sales leadership and account teams, aligning regularly on priorities and opportunities.
Partner with Sales to identify where marketing should focus and translate business needs into programs that strengthen customer engagement, generate demand, and help influence pipeline and business growth.
Lead the strategy and execution of customer events, executive engagements, industry events, trade shows, workshops, webinars, and other field programs.
Own event experiences from planning through on-site execution, ensuring programs are engaging, well executed, and aligned with business objectives and target audiences.
Drive demand generation through targeted marketing programs and account-focused engagement strategies.
Coordinate with Business Units, Product Marketing, Corporate Marketing, and other teams to align programs, messaging, audiences, and execution.
Manage program budgets, vendors, timelines, logistics, and resources.
Establish program objectives and success metrics, analyze results, and use insights to improve future programs and marketing investments.
Drive Sales alignment and post-program follow-up to help turn engagement into customer conversations and opportunities.
Communicate marketing plans, results, insights, and recommendations to Sales and Marketing stakeholders.