Field Marketing Manager

PROTOMIQ LLC•Atlanta, GA

28d

About The Position

This is a strategic, go-to-market position responsible for integrating events and field marketing into Protomiq’s demand and pipeline generation, sales, account-based marketing, and brand strategies. The ideal candidate combines strategic thinking with strong execution skills. The Protomiq Field Marketing Manager owns event strategy and execution and field marketing programs that help meet the company’s monthly demand and pipeline generation goals.

Requirements

7+ years of experience in B2B event marketing, field marketing, account-based marketing, demand generation, or a related go-to-market role.
Experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs.
Demonstrated ability to develop event and field marketing strategies for enterprise or complex B2B sales motions.
An understanding of account-based marketing and how field programs engage buyers, create pipelines, accelerate opportunities, and expand strategic accounts.
Experience developing executive dinners, roundtables, peer forums, regional programs, and other targeted experiences.
Ability to balance strategic planning with detailed, hands-on execution across numerous concurrent programs.
Experience partnering directly with Sales leaders, account executives, business development teams, customer teams, and executives.
Strong financial and analytical skills, including budget management, investment prioritization, performance analysis, and ROI measurement.
Experience negotiating sponsorships, vendor agreements, venues, and event services.
Excellent project management, communication, and stakeholder-influence skills.

Responsibilities

Own strategy, execution and measurement for all industry events and field marketing programs to drive sales pipeline
Plan, execute and measure trade show involvement, including large national shows and smaller regional events
Plan, execute and measure regional roadshows across territories, from location scouting through post-event follow-up
Align field programs to revenue growth priorities and support three core field marketing motions: New customer acquisition, Customer expansion and Strategic deal acceleration for high-value, competitive opportunities.
Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability.
Build and execute targeted field marketing programs, including executive dinners, regional events, prospect and customer roundtables, partner programs, and account-based experiences.
Track and report on event metrics, including demand and pipeline impact
Own program execution, including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up coordination.
Manage the event and field marketing budget, reallocating investments toward programs that produce the strongest strategic and financial return.
Conduct post-event analyses and recommend whether programs should be expanded, redesigned, reduced, or eliminated.