Field Marketing Manager (Bangalore)

Algomarketing

About The Position

The Field Marketing Manager supports the planning, delivery, and measurement of regional marketing programs in India. Working closely with the GTM team, marketing operations, brand team, and external vendors, the role executes programs that build awareness, engage prospective and existing users, and contribute to pipeline. The manager supports campaigns from initial intake through execution, lead processing, sales follow-up, and post-campaign reporting, and supports attendees, customers, partners, and internal stakeholders at in-person and virtual programs.

Requirements

5–8 years of core field marketing experience.
Strong project-management and organizational skills, with the ability to manage multiple deadlines and stakeholders.
Experience supporting in-person events, webinars, campaigns, or customer programs.
Excellent written and verbal communication skills.
High attention to detail, particularly when reviewing campaign assets and handling lead data.
Ability to communicate confidently with customers, prospects, partners, vendors, and senior internal stakeholders.
Comfort working with spreadsheets, project-management tools, email-building platforms, marketing automation systems, and CRM data.
Ability to work independently while coordinating effectively across regional and global teams.
Willingness to travel and occasionally work outside standard hours to support events.

Responsibilities

Support delivery of regional field marketing programs, including third-party conferences, company-hosted events, roundtables, dinners, workshops, webinars, and partner programs.
Coordinate campaign intake, timelines, approvals, dependencies, and deliverables across internal teams and external vendors.
Maintain project plans and trackers, documenting owners, deadlines, and outstanding actions.
Coordinate event logistics, including venue requirements, registration, booth setup, signage, merchandise, catering, speakers, demonstrations, and attendee communications.
Support event budget tracking, vendor onboarding, purchase orders, invoices, and expense reconciliation.
Adapt global and APAC programs to local market requirements while maintaining brand and messaging consistency.
Coordinate event landing pages, invitations, and follow-up emails; adapt copy for India audiences and manage brand approvals for booth and event materials.
Build invite lists with sales and Marketing Ops, track registrations against targets, and manage confirmations, waitlists, and event-day check-in.
Run event-day setup, booth staffing, speakers, and vendors; ensure lead-capture tools work and resolve issues as they arise.
Consolidate and enrich leads from all sources, ensure they are uploaded and routed quickly, and provide sales with context and messaging for follow-up.
Report on attendance, leads, and pipeline impact; maintain accurate records across Asana, Marketo, and Salesforce; and use feedback to improve templates and processes.