Field Marketing Manager

The Lisinski Law Firm•FL, FL

9d•Hybrid

About The Position

The Field Marketing Manager is responsible for driving qualified leads and consultations to local offices through grassroots marketing, community partnerships, events, and local media activation. This individual-contributor role owns field marketing strategy and execution for assigned markets, directing agency support and leveraging market data and cross-functional resources to identify opportunities and measure results. Success is measured by lead and consultation growth, referral-generating community relationships, and the effectiveness of local marketing investments.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
6-10 years of professional marketing experience, including direct experience developing and executing grassroots/local marketing programs and events.
Previous experience directing external agency, vendor, or contract partners to execute field or local marketing programs without the need for direct reports.
Experience building market intelligence, competitive analysis, or business review reporting for executive audiences.
Ability travel at least 25% and work a flexible schedule, including evenings and weekends as required by the business.
Proven ability to design and run grassroots marketing programs with qualified lead and consultation generation as the primary success measure.
Skilled in owning local event strategy and hyperlocal/grassroots media activation end-to-end, directing an activation agency for execution support.
Comfortable owning local office audits, competitor, tracking, and brand awareness assessment by drawing on the CX/Research, Agency, and BI teams for data and analysis.
Demonstrated ability to build and manage external agency or vendor relationships, including scope, performance reporting, and quality oversight.

Nice To Haves

Bilingual fluency in English and Spanish preferred, with the ability to build trust and communicate effectively with Hispanic and Latino communities across assigned markets.

Responsibilities

Own and execute grassroots marketing initiatives for assigned markets, including community outreach, local partnerships, and campaigns designed to generate qualified leads and consultations.
Responsible for executing local event strategy for assigned markets, including Grand Openings, overseeing planning, budgeting, agency-supported logistics and staffing, and post-event reporting.
Own local media activation for assigned markets, including hyperlocal print, radio, digital, and out-of-home placements, directing agency planning and buying support while coordinating with the Sr. Brand Manager to align with the firm’s broader media strategy.
Lead local market data and insights for assigned markets, including office marketing audits, competitor tracking, and brand awareness assessments, leveraging the CX/Research, BI, and activation agency teams for supporting data, tools, and analysis.
Build and manage strategic community partnerships and sponsorships with nonprofits, churches, schools, community organizations, Hispanic media, consulates, and local influencers, converting relationships into referral pipelines and event or sponsorship opportunities.
Drive accountability for local marketing’s contribution to office growth by tracking and evaluating qualified leads, consultations, referral opportunities, and cost per lead across grassroots campaigns, events, media, and sponsorships.
Contribute client and community insights to the firm’s Voice-of-Client (VOC) program, including client stories, common questions, and attorney or intake observations, in partnership with the CX/Research team.
Evaluate and recommend local events, media, sponsorship, and partnership investments against lead-generation and referral goals, measuring success by leads generated, consultations booked, referral opportunities created, and cost per lead rather than attendance or impressions alone.
Drive cross-functional alignment with Brand, Creative, Social, CX/Research, BI, and office leadership to ensure local marketing data and content opportunities are surfaced and acted on.
Report on lead generation, event and media performance, local market data findings, and agency effectiveness to Firm leadership on a consistent basis.