Field Marketing Manager

Authority Brands • Atlanta, GA

6d

About The Position

The Field Marketing Manager supports and elevates marketing efforts across franchise locations. Acting as a dedicated partner to franchisees, the role provides expert guidance, customized strategies, and hands-on support to drive visibility, customer engagement, and profitability. It combines strategic planning, performance management, and personalized coaching to help franchise locations achieve and exceed key performance indicators (KPIs).

Requirements

• Bachelor’s degree in Marketing, Business Administration, or relevant work experience.
• 5+ years of marketing experience, including 2 years in a field marketing or similar role.
• Proven track record of executing successful local marketing initiatives.
• Strong project management skills and ability to handle multiple campaigns simultaneously.
• Excellent interpersonal and communication skills to work effectively with diverse teams and partners.
• Proficiency with marketing tools and platforms, such as CRM, email marketing, and analytics software.

Responsibilities

• Develop tailored local marketing plans for franchise locations, aligning them with business objectives and local market conditions.
• Monitor franchise marketing performance and proactively support locations that are not meeting KPIs with actionable insights and recommendations to improve campaign effectiveness and business performance.
• Oversee implementation and management of local promotions and pilot programs, ensuring alignment with brand standards and strategic goals.
• Track and report results of promotional activities and identify opportunities for refinement and scaling.
• Facilitate integration of national campaigns at the local level, ensuring consistency and maximizing impact.
• Serve as the key liaison between franchisees and corporate marketing teams.
• Provide franchisees with proven marketing tools and resources, including digital advertising, social media, and customer review management systems.
• Train and support franchisees in using marketing tools effectively to enhance local marketing efforts.
• Provide one-on-one coaching and training to franchise owners and their teams on marketing best practices.
• Conduct workshops and webinars on topics such as social media management, promotion execution, and customer engagement strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager