Field Marketing Manager--New School Support

Primrose School Franchising Company

10d • Remote

About The Position

The Field Marketing Manager, New Schools serves as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and the early ramp-up phase. The role works directly with new Franchise Owners to execute pre-opening marketing plans, build community presence, and drive inquiry and enrollment growth while providing practical guidance, tools, and support and maintaining brand standards. The position reports to the Senior Manager, Field Marketing, New Schools.

The role guides owners through pre-opening marketing, including school naming, local community planning, digital setup, and grand opening planning. It provides hands-on marketing coaching, tracks milestones and deliverables, coordinates digital infrastructure and launch campaigns, and helps identify risks to opening timelines. It also reviews local marketing activity and proposed creative, vendors, and events for compliance; maintains approval and compliance documentation; builds owner relationships through regular contact and visits; responds to requests; partners with the New School Support Coach; and shares field feedback and successful practices with the broader marketing team. This is a remote position with travel of up to 30% within the assigned region.

Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment.
• Strong understanding of local digital marketing channels, including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, including the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Ability to interpret marketing performance data and use insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

• Experience supporting new store or franchise openings.

Responsibilities

• Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and the ramp-up period.
• Guide Franchise Owners through pre-opening marketing processes, including school naming, local community planning, digital setup, and grand opening planning.
• Provide hands-on marketing coaching and translate Local School Marketing Playbook guidance into prioritized actions appropriate to each opening stage.
• Track pre-opening marketing milestones, hold Franchise Owners accountable for deliverables, and flag risks to timelines.
• Coordinate with internal cross-functional partners to establish digital infrastructure, local listings, and launch campaigns before opening day.
• Ensure local marketing activity meets brand standards, franchise agreement requirements, and established marketing guidelines.
• Review Franchise Owner-submitted creative assets, vendor selections, and event plans before launch and provide timely feedback.
• Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners.
• Maintain approval records, plan documentation, and compliance tracking with internal operations and support teams.
• Build trusted relationships with Franchise Owners and conduct regular calls, virtual meetings, and periodic in-market visits.
• Respond to Franchise Owner questions and requests promptly and professionally, engaging subject matter experts when needed.
• Partner with the New School Support Coach to support school performance and address business needs.
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team.

Benefits

• Commission or bonuses based on personal and company performance.
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School.
• Health, dental, and vision insurance eligibility for full-time team members.
• 401(k) with company matching up to 3.5%.
• Company-provided life insurance.
• Employee Assistance Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager