Field Marketing Manager-New School Support

Primrose School Franchising Company

10d • Remote

About The Position

The Field Marketing Manager, New Schools serves as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and the early ramp-up phase. The role works directly with new Franchise Owners to execute pre-opening marketing plans, build community presence, and drive inquiry and enrollment growth while providing practical guidance, tools, and support and maintaining brand standards. The position reports to the Senior Manager, Field Marketing, New Schools.

The manager guides owners through pre-opening marketing, including school naming, local community planning, digital setup, and grand opening planning. The role tracks milestones and deliverables, coordinates digital infrastructure and launch campaigns, reviews local marketing materials and plans for brand compliance, and maintains approval and compliance records. It also builds Franchise Owner relationships through regular calls, virtual meetings, and periodic in-market visits; partners with the New School Support Coach; responds to owner needs; and shares field feedback and successful practices with the broader marketing team.

Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment.
• Strong understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, including the ability to turn marketing strategy into practical recommendations.
• Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

• Experience supporting new store or franchise openings.

Responsibilities

• Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and the ramp-up period.
• Guide Franchise Owners through pre-opening marketing, including school naming, local community planning, digital setup, and grand opening planning.
• Coach new Franchise Owners by translating Local School Marketing Playbook guidance into prioritized, actionable steps.
• Track pre-opening marketing milestones, hold Franchise Owners accountable to deliverables, and flag risks to timelines.
• Coordinate with internal partners to establish digital infrastructure, local listings, and launch campaigns before opening day.
• Ensure local marketing activity meets brand standards, franchise agreement requirements, and marketing guidelines.
• Review owner-submitted creative assets, vendor selections, and event plans, providing timely feedback.
• Identify and escalate brand misuse, recurring concerns, and compliance risks.
• Maintain approval records, plan documentation, and compliance tracking with internal teams.
• Build trusted, proactive relationships with Franchise Owners.
• Conduct regular calls and virtual meetings and make periodic in-market visits.
• Respond promptly and professionally to Franchise Owner questions and requests, engaging subject matter experts as needed.
• Partner with the New School Support Coach to support school performance and address business needs.
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team.

Benefits

• Commission or bonuses based on personal and company performance.
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School.
• Health, dental, and vision insurance for eligible full-time team members.
• 401(k) with company matching up to 3.5%.
• Company-provided life insurance.
• Employee Assistance Program.
• Health insurance.
• Paid time off.
• Dental insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level