Field Marketing Manager-New School Support

Primrose School Franchising Company

10d • Remote

About The Position

The Field Marketing Manager, New Schools serves as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and the early ramp-up phase. The role works directly with new Franchise Owners to execute pre-opening marketing plans, build community presence, and drive inquiry and enrollment growth while maintaining brand standards.

The manager guides owners through school naming, local community planning, digital setup, and grand opening planning; provides hands-on marketing coaching; tracks milestones and deliverables; and coordinates with internal partners to prepare digital infrastructure, local listings, and launch campaigns. The role also reviews local marketing materials and plans for brand compliance, maintains approval and compliance records, and escalates risks or recurring concerns.

The position builds trusted relationships with Franchise Owners through regular calls, virtual meetings, and periodic in-market visits; responds to questions and requests; partners with the New School Support Coach on school performance and business needs; and shares field feedback and successful practices with the broader marketing team. The position reports to the Senior Manager, Field Marketing, New Schools and is remote, with travel of up to 30% within the assigned region.

Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment.
• Strong understanding of local digital marketing channels, including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, including the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

• Experience supporting new store or franchise openings is strongly preferred.

Responsibilities

• Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and the ramp-up period.
• Guide Franchise Owners through pre-opening marketing, including school naming, local community planning, digital setup, and grand opening planning.
• Translate Local School Marketing Playbook guidance into practical, prioritized marketing actions for Franchise Owners.
• Track pre-opening marketing milestones, hold owners accountable for deliverables, and flag risks to timelines.
• Coordinate with internal partners on digital infrastructure, local listings, and launch campaigns.
• Ensure local marketing activity meets brand standards, franchise agreement requirements, and marketing guidelines.
• Review owner-submitted creative assets, vendor selections, and event plans, providing timely feedback.
• Escalate brand misuse, recurring concerns, and compliance risks in accordance with established processes.
• Maintain approval records, plan documentation, and compliance tracking with internal operations and support teams.
• Build trusted relationships with Franchise Owners and conduct regular calls, virtual meetings, and periodic in-market visits.
• Respond to Franchise Owner questions and requests, engaging subject matter experts when needed.
• Partner with the New School Support Coach to support school performance and address business needs.
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team.

Benefits

• Health insurance
• Paid time off
• 401(k)
• 401(k) matching
• Dental insurance
• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Vision insurance for eligible full-time team members
• Company-provided life insurance
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level