Field Marketing Manager

Everstory Partners•Altamonte Springs, FL

11d•Onsite

About The Position

The Field Marketing Manager leads field marketing strategy, integrated campaigns, and scalable marketing programs across Everstory Partners’ cemetery and funeral home locations and markets, supporting the Memorial Planning and Archdiocese of Philadelphia brands. The role partners with field leadership and teams across Marketing, Sales, Operations, Digital, CRM, and Analytics to turn business priorities, customer needs, and local market opportunities into measurable marketing strategies and programs. The manager leads campaign planning, field enablement, performance optimization, and the development of repeatable processes, playbooks, and tools that support consistent execution and measurable business results. The role also manages and develops Field Marketing Coordinators, aligning team priorities and resources with changing business needs. This is a fully onsite role at the Support Center in the Altamonte Springs, Florida area, Monday through Friday. Travel within assigned markets, including occasional evenings and weekends, is required.

Requirements

Bachelor’s degree in Marketing, Business, or a related field preferred, or equivalent relevant experience.
At least five years of experience in marketing, brand management, or field marketing, preferably in a multi-location or multi-market organization.
Demonstrated experience developing and executing integrated marketing strategies and campaigns, including creative development, implementation, performance measurement, and optimization.
Strong understanding of customer engagement, lead generation, marketing analytics, campaign attribution, and brand management.
Experience developing scalable processes, workflows, and field marketing resources.
Demonstrated experience managing, coaching, and developing direct reports; coordinating cross-functional initiatives; and providing strategic direction to internal teams, designers, agencies, and external partners.
Experience with CRM systems, project management platforms, and AI-enabled marketing tools.
Strong analytical, organizational, communication, and problem-solving skills, including the ability to manage competing priorities, maintain brand consistency, and demonstrate professionalism, empathy, and discretion.
Ability to travel within assigned markets, including occasional evenings and weekends.
Valid driver’s license.

Nice To Haves

Knowledge of HubSpot, monday.com, Adobe InDesign, and Canva.
Bachelor’s degree in Marketing, Business, or a related field (preferred).
Experience in a multi-location or multi-market organization (preferred).

Responsibilities

Develop and execute integrated field marketing strategies and campaigns aligned with organizational objectives, local market opportunities, and revenue priorities.
Partner with field leadership to assess business performance, customer needs, and market trends, and recommend marketing initiatives and investments that support growth.
Lead campaigns and initiatives for preconstruction, cremation memorialization, promotional activities, location openings, and product launches, overseeing planning, creative development, execution, and performance evaluation.
Direct strategies for local events, community partnerships, sponsorships, and market activations, coordinating internal and external resources.
Develop and maintain field marketing resources, including playbooks, standard operating procedures, training materials, campaign toolkits, and communications.
Oversee marketing collateral, signage, and merchandising programs, ensuring brand consistency, effective distribution, inventory management, and quality standards.
Establish and improve field marketing processes for project intake, prioritization, approvals, campaign readiness, and cross-functional coordination.
Manage, coach, and develop Field Marketing Coordinators by setting priorities, assigning responsibilities, reviewing deliverables, and supporting professional growth.
Establish campaign objectives and performance indicators, working with Digital, CRM, and Analytics teams to evaluate lead generation, appointments, conversions, revenue, and marketing effectiveness.
Use performance data and field feedback to identify improvement opportunities and guide future investments.
Collaborate with cross-functional teams and external partners to optimize initiatives, use approved AI-enabled tools, and improve operational efficiency while maintaining accuracy, brand standards, and appropriate oversight.